11 Facebook Live Stats Every Marketer Should Know

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  1. “Facebook live stream” search popularity has risen over 330% since Facebook Live’s rollout.
  2. Facebook paid publishers and celebrities $50 million to use Facebook Live.
  3. Facebook paid $2.2 million to influencers using Facebook Live.
  4. Facebook Live views, likes, and shares grew to near 20% or more for top social media stars.
  5. At just 3 seconds per view, Facebook is generating over 3,000 years’ worth of watch time each day.
  6. Facebook Live videos are watched 3x longer than videos that aren’t live anymore.
  7. Users comment on Facebook Live videos at 10x the rate of regular videos.
  8. Facebook Live has been used to broadcast at least 50 violent or criminal incidents.
  9. New Year’s Eve 2016 was Facebook Live’s biggest night yet.
  10. Daily watch time for Facebook Live broadcasts has grown by more than 4x.
  11. 1 in every 5 Facebook videos is a live broadcast.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2018/01/05/11-facebook-live-stats-every-marketer-should-know/

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47 Most Popular Articles DSIM featured in 2017

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As the year end has arrived, we’ve decided to take a look back at some of DSIM’s most-read articles throughout the year 2017.

And, so have presented here the 47 most popular articles DSIM featured this year; browse the list:

 1. 4 Super-Useful AdWords Features You Can’t Afford To Miss

Google has released several new AdWords features throughout 2017 which are in fact new ways for advertisers to bump up their campaigns. Yet, here in this post we’ll talk about the 4 latest and super-useful AdWords features offered to help advertisers perk up the performance of their paid search campaigns.

2. 10 AdWords Ad Extensions as “ADDITIONAL BONUSES”

Google provides advertisers a range of ‘Ad Extensions’ to help increase ad rank and click-through rate. These extensions can help your ad be clear and direct users to significant content on your website. In this post, we have discussed the different types of ad extensions for more information about your business.

3. 5 AdWords Copywriting Hacks To Get More Clicks

Every marketer needs verified tips to advance click through rates, quality score and conversions. Here, in this article we’ll talk about chosen 5 hacks to make your AdWords Advert copy great. Let’s take a look at them and learn how to write PPC ads that get clicked more & more.

4. 9 Most Important PPC Metrics You Should Be Tracking

To know how successful your PPC Campaigns are, you use KPIs. And, when you measure your performance appropriately, you wind up plainly ready to exhibit your return for money invested. So, let’s dig into know exactly which KPIs to use.

5. 8 PPC Blogs You Must Read & Follow in 2017

For search marketers, there is dependably a need of finding better approaches to get their clients the most traffic and visibility on the foremost search engines.

There are various blogs and websites where they can go to absorb knowledge, learn and drive towards expertise and abilities in PPC. There are a number of PPC blogs or forums written by best search marketing authorities and there you could go and learn. So, explore them, get info and use it to create campaigns producing good results.

6. 25 Most EXPENSIVE AdWords Keywords of all-time

Choosing the right set of keywords can save you against wasting your budget and help you getting the most out of your Google AdWords campaign. Here we sort through the clutter and pull out top 25 most expensive keywords along with their average CPC in 2017.

7. AdWords Updates You Might Have Missed In 2017

Similar to rest in digital marketing the paid search advertising is a regularly changing landscape and it’s difficult to catch up dependably on what’s new. So, we have made here a quick list of probably the most critical changes to Google AdWords in the year and need you to put them to use immediately.

8. 4 New AdWords Features That You Must Use In 2017

AdWords has witnessed plenty of changes in recent years to ensure that you get best of the results from your campaign. Google AdWords is constantly upgrading and introducing new features so that you can run an effective campaign and take your business to the next level. In this article, we will discuss 4 Major new AdWords Features that were introduced in 2016 and are live now. So, read on to know that how you can incorporate these and earn benefits.

9. 11 Strategies to Increase the Performance of an AdWords Campaign

A Google AdWords campaign assures instant traffic to your website against the investment you’ve made on running the campaign. One of the most trusted ways of bringing traffic is by running an AdWords campaign. But one needs to be an active participant and set the strategies right to improve the results of the campaign. It is essential to have a well-executed AdWords Search Campaign to take your business to next level.

We have gathered 11 strategies in this article that you can put into action to effectively increase the performance of your Ad campaign.

10. Top 14 Affiliate Programs & Network in India

Do you know today affiliate program is one of the best sources to make online income in India?

Yes, India as one of the biggest marketing hubs in the world has extraordinary potential, cheap payouts with less investment, free advertisement conveniences to a large group of audience and so becomes one of the finest resources Affiliates can further consider.

Take a look at the names listed below as India’s top & best Affiliate programs, bookmark them and use them to make a big deal out of your Affiliate works.

11. 7 Big Affiliate Marketing Mistakes You Must Not Make

In Affiliate marketing, all you do is classify a product, sign up to its affiliate program, promote it, make sales and get paid commissions. It is a profitable online business; one of the ways people make money online without ever going through product creation and all that it involves. It’s simple to get started with affiliate marketing on the Internet and at the same time, you are more likely to make mistakes. Here is a list of 7 common mistakes made by affiliate marketers.

12. 13 Terrific Tools you need to start your Blog in 2017

Blogging is one of the best ways to stay connected with the world, it lets you do whatever you want to like share your experience or promote your business.

Are you looking out for free blogging tools to improve the blogging experience of the blog you are launching? If you are, then we are here to help you find out the tools with which you can optimize your content.

We have brought up 13 blogging tools that you should use if you are thinking of starting your own blog.

These tools effectively enhance your blogging efforts from helping you find out a blogging platform to measure your blog performance.

13. 9 Splendid Call-to-Action Examples To Make You Click For

Are you struggling to attract visitors to your website and take an action? Getting visitors to do what you want them to do is no less than herding cats. If you want to make this task easier, then you need to include a compelling call-to-action.

With a call-to-action button you guide your visitor to what do next. You should keep your CTA at a right place, so that it instantly grabs the attention of the visitor.

In this article, we have gathered 9 examples of pages with effective call-to action that work, so that you can learn what worked well for these brands.

14. 10 Content Ideation Tools You Will Fall in Love With

 At times, it turns out to be truly hard to concoct a single content idea and even you get this; a single good idea every now & again is not enough as you have to think for several.

You frequently battle and put in hours just to think of a handful of mediocre content ideas and so, to bring you at ease we have brought this post highlighting 10 powerful tools to discover incredible content ideas…..quickly.

15. 8 Must-Read Content Marketing Posts from the Year 2017

Getting it totally in head; yes that Friday Feeling, it’s time to share a couple of best posts on content marketing, published on DSIM’s blog. Today’s roundup is a collection of practiced tips and tricks on the best way to pull in, acquire and retain important audiences for your brand with Content Marketing. So, which are your top picks amongst all, share them in the comments below!

16. 7 Visual Tricks To Supercharge Your Social Engagement

Are you getting high engagement rates on social media? The most effective way to get higher engagement on various social media platforms is by creating visually appealing content.

So, if you want to improve your content and drive more traffic through it on social media, then you must give your content a visual boost.

17. 5 KPIs To Be Alert With Content Marketing Measurement

To have better indulgent of how content drives business goals at different levels, marketers push harder to measure content at contact points all through the customer journey.

When considering the master plan, it can be tricky to speak to the adequacy of your content marketing program.

Regardless of whether your next standard analytics strategy is occurring right now, coming month, or next year, the accompanying 5 considerations should be priority when you and your company think about content marketing KPIs & metrics. Consider each point and give yourself the answers as well.

18. 7 Ideas To Get Conversions From “NOT CONVERTING” Landing Pages

Your landing page is there to push every visitor the correct way. This, in turn, should help boost your conversion rates, converting cold traffic into hot leads.

And, when your landing page is not converting or possibly, not converting as much as you hoped, you need to work on it.

19. 7 Split Testing Tips To Minimize Poor Performance

If your goal is to gain the maximum amount of profit from your business, then you need to enhance your conversion. And, it’s time to change your strategies.

Split test is the great way to improve your performance. It is the best answer for optimizing your site’s performance.

Let’s find out what is split testing and ways to boost your conversion rates and poor performance.

20. 6 Ways B2B Websites can Get Higher Conversions

Conversion Rate Optimization (CRO) is important and there are several reasons why you should look after it.

A high conversion rate implies a superior return on ROI and furthermore, it is significantly more financially savvy to convert your higher percent of visitors rather than attracting more.

Regardless of how well-designed and planned your website is and regardless of how many visitors you’re converting into users, it’s probable you could make the conversion process better and easier.

So, here are 6 ways a b2b website can produce higher conversion rates; let’s have a look.

21. 11 Tools All Successful Digital Agencies Should Share

We all are using tools to make our professional lives work easier. These are effectively accessible, reasonable and enable us to work more productively, gain insights, analytics or make reporting much more simple and easy. For digital agency, tools are lifeline as performing their extensive tasks i.e. collecting all data, organizing it, creating charts and reports every day for customers.

So, now create reports fast and easily for different clients with different KPIs and reduce the amount of time you spend collecting data and reports. In this article, you’ll find 11 tools that every digital marketing agency should be aware of.

22. 9 Ad Platforms you need to try now (are not Google AdWords)

It is obvious to find AdWords at the forefront of every PPC plan, but there are other alternatives as well you should look for getting results.

The post here shows a short overview of other networks that can be added to your PPC mix to drive qualified traffic and results. We have chosen 9.

23. 7 Email Marketing Trends to Look Forward in 2018

 Email is still most effective ways to communicate with your audiences, and it is still evolving. This isn’t going to change in 2018.

According to reports, Gmail alone has 1 billion users worldwide, and The Radicati Group forecasts that there will be 3 billion email users worldwide by 2020.

It can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices allows you to constantly improve your program and acquire a growing ROI.

 24. 6 Tools You Need To Send Killer Drip Emails

 Emails are crazy and fill in as a great way to reach potential customers, giving them the right information at the right time. And, now, it’s time to find the best working drip email tool for you, to send out emails automatically on a schedule. There are many and here you can find in some of the best.

25. 8 Toxic Reasons Making Your Email Subscribers Leave

More than 205 billion emails are sent out every day and as per the studies people prefer to communicate through emails only. But still if they are unsubscribing you, then you need to know where you are going wrong?

To make you aware with the things that you may have been doing wrong, we have compiled up different reasons in this article that why are your subscribers opting out of your list.

26. 9 Adorable Examples to make you Instagram Ad Pro

Are you using Instagram Ads to reach your target audience? Instagram has 600 million monthly active users and 300 million daily active users in 2016. So, Instagram is already a huge market, if you’re still not using it for marketing your brand, then the right time to start is now.

More and more marketers are realizing the value of this platform for advertising. And, the best way to start the Instagram marketing campaign for your own brand is to know that what types of ads worked on Instagram.

In this article, we have brought up 9 examples of Instagram ads we adore and you would too. So, let’s take a look.

27. 7 ways that will super excite your Instagram sales

Now that Instagram has over 600 million users, but still many brands tend to ignore this potential platform when it comes to generating sales.

Instagram has gained much popularity and has become one of the most used platforms in just 7 years.

Visual content brings higher engagement rate, but if you are still not using it for marketing your brand, then you are missing out on a large group of audience.

It’s the time you start realizing the value of the platform and kick-start your sales by running campaigns.

Here are 7 tips for using Instagram to grow your sales.

28. 7 Google Tag Manager Features “High In Demand” Now

Have you heard of Google Tag Manager?

If you’ve never heard of Google Tag Manager (GTM), you are undoubtedly missing lots of advantages. We’ll talk about the benefits later on; let’s first know what it is. Here are 7 lesser-known features of Google Tag Manager, inspiring you to weigh in.

29. 9 Free & Simple Tools to Help You in Data Visualization

Data visualization has become an integral part of your content strategy. Whether you’re writing a blog post, making a presentation, or working on a full-length report, using data is a must.

It helps enhance your views by making your writing more convincing. It helps provide support for your statements. When data is present in your content, it’s more credible and reliable.

Here, we’ve rounded up 9 best data visualization tools available on the web.

30. 6 WordPress Plugins to Speed up Your Site

 Loading speed is important to a website’s success.

Most of the visitors coming to a site are willing to wait for a few seconds for your website to load and when they experience problem, they escape out.

Additionally, the search engine Google includes your loading speed in its search algorithms. So, the faster your site is, the better your ranking would be.

Here, in this post, we’ll talk about 6 WordPress Plugins to help you handle slow loading site disaster. Take a look.

31. 13 Places Your Business Needs To Be Listed Online

Business listing sites are very useful for branding and backlinking. These sites have a huge traffic on a daily basis and it can be beneficial for your business.

You need to submit your business information to related directories. This can be a great source of leads, consumer reviews and referral websites. And, it is also important to engage and advertise your consumers where they want to be.

As an additional bonus, listing your small business on these sites can have a positive effect on your place in search engine results.

To ensure your business is established, here are the top 13 places it should mark its presence on.

32. 17 Reasons Google can Penalize your Website

Google is on a task to offer its users the best search result.

It gives its users access to exact information, exclusive content and the best writers. And for offering the better results, Google updated its algorithms time-to-time to improve the quality of its search results.

So, with new algorithm update, your site might be penalized if you’re making some mistakes in SEO.

There are many reasons for why Google can penalize your website but some of them are most important.

Here, you’ll find 17 reasons or mistakes which impose Google to penalize your website.

33. 19 Best WordPress SEO Plugins for 2017

On the off chance that you need to increase your search engine rankings, you have to get your posts search engine optimized.

The optimization process becomes really important and somewhat tricky when there is Google using almost 200 ranking factors to rank a site in the SERPs.

And, so, there are quite a few things you can’t just do manually.

To help you with this, there are a plenty of important and popular WordPress SEO plugins. Let’s find the one for your SEO-unfed blog and get higher search traffic.

34. 17 Free & Useful Websites You Should Bookmark Right Now

The internet has become a really significant part of our day-to-day life. It has made our life so much convenient and better by providing the ease of doing and learning nearly everything by just sitting at home.

As of today, you will find several wonderful websites that have everything we need to acquainted with and absorb. But sometimes it could be a bit challenging to know every one of them.

Here are some of the utmost useful websites across the web that you possibly will not be aware of. Most of them will solve at least one of your problems well and they all have really simple website URLs that you can learn by heart so saving you a tour to Google.

Here is the mixed list of unexplored Valuable websites updated daily.

35. 8 roadblocks you need to clear in conversion funnel

The whole sole reason behind creating the website is to get conversions, as the interest in conversion rate optimization has increased at a very fast pace.

You must be putting tons of efforts to maximize your website conversions, but are they where they should be?

It becomes very frustrating when plenty of visitors are coming your way but not converting. In this post, we will talk about the 8 reasons that could be disrupting the process and turning your visitors away.

36. 6 SEO Tactics to avoid in 2018

 Search Engine Optimization (SEO) can greatly help you increase traffic, improve your search rankings and overall make your site more successful.

It is a field that is constantly changing and evolving over time. Many tactics and strategies that used to work are no longer up to work in today’s online world.

 37. 8 Smart Tools To Help You Monitor Backlinks

 No one can absolutely deny the power of quality and natural backlinks.

The methodology is a key to effective online business; checking backlinks of your site and competitors’ sites as well.

There are several finest tools like SEMrush and Majestic for pros, yet for beginners we have offered a list of chosen link analysis tools that have all what you need and are easy on the pocket too.

So, try these smart & awesome tools to monitor backlinks of your website.

38. 9 Pinterest SEO Things You Should Do To Succeed

The ranking factors on Pinterest relate more to engagement metrics and social shares than backlinks and technical SEO, yet these are natural byproducts of great content. Again, we in the SEO industry should know all about that.

There are some imperative refinements on Pinterest too and here you need to understand the way search results are ranked and what exactly forms the great content.

Below are 9 tips to set your Pinterest endeavors up for SEO success.

39. 10 Terrific Tools To Do All Your ORM Tasks

If you have a business you can’t overlook the information that appears online about you or your company.

And, it’s important to monitor your online reputation. Gaining the trust of clients will make or break your company.

Online reputation management can help you create or maintain the image that you want for your business. Just make sure you have the right methods and tools to use for a more precise and appropriate way of getting the results.

Here a list of important tools to help you monitor your Online Reputation Management (ORM)

40. 11 On-Page SEO Techniques For Better Ranking in 2017

 The most important fundamental aspect of online marketing is SEO. And, one of the vital areas you need to focus in it is On-Page SEO.

On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly.

In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website.

41. 10 Most Watched Ads on YouTube in 2017

The most imperative part of advertising is to know your audience and enthrall them with your well-written storytelling.

And, as the year end has arrived, we have brought here a few chosen campaigns embracing superb storytelling. Here is the 2017 most watched YouTube Ads list and you’ll recognize many of the spots as these were magnificent hit amongst the viewers.

The list of all the 10 spots along with their global view counts for the year 2017.

42. 8 Vital Instagram Tools to Use in the New Year

 Instagram has turned into a capable marketing platform for business owners all over the place and with the correct tools; it winds up noticeably simpler to get the outcomes that you need.

Also, along these lines, here we’ve assembled a first-class toolbox of Instagram applications that will help you drive more clients to your online store. How about we get into it.

43. 6 Best Social Media Marketing Examples For You

Social Media Marketing these days is not easy and so, marketers need strategies that stand out.

Here, in this post, we have listed a few best brands showing unsullied growth backed by their unusual social media campaigns.

Take a look at the entire list featuring 6 best social media marketing examples and find some clever campaigns and ideas to use in your own business.

44. 10 YouTube Pre-roll Ad Examples to Refer to Inspire

YouTube’s pre-roll videos are one of the most effective ways to target audience, increase brand awareness and drive traffic to your website.

The advertiser pays only for the ads when the user decided not to SKIP the advertisement.

Research has revealed that up to 94% of YouTube’s pre-roll videos are “skipped” after just 5 seconds.

45. 10 Free Twitter Analytics Tools of 2017

When trying to figure out how to stand out amongst every second 6,000 tweets shared on Twitter, analytics can help you find a way. Yes, by helping you determine the type of tweets that do better as compared to others.

On finding upon the right set of analytics tools, it becomes easier to pick up followers at sound rate alongside getting higher engagement rate.

So, let’s take a look at the below presented list of 10 best and free Twitter analytics tools.

46. 5 Biggest Mistakes you can make on Twitter

Would you like to know what’s hot and what’s not when discussing Twitter etiquettes?

Really, we all slip on social platforms; yet time and again making mistakes on these can negatively affect brands and prevent audiences from perpetually getting to be customers.

Here, in this article we’ll talk about 5 biggest mistakes, you should avoid making on Twitter.

47. 9 Ad Agencies you can’t skip to follow on Twitter

You need to keep your Ad Agencies Twitter handle creative and active. It just shouldn’t be a jumbled up account with some random links and PR announcements rather it should reflect the personality of your Ad Agency.

We have collected here 9 Ad Agencies that you need to follow on Twitter, so that you can learn and get inspired and take your brand’s tweets to next level.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Follow DSIM On: TwitterLinkedInFacebook

Source: http://dsim.in/blog/2017/12/30/47-popular-articles-dsim-featured-2017/

[Infographic]- Instagram vs. Pinterest

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The visual social platforms like Instagram and Pinterest are on fire with brands and consumers.

These two are based mainly on the sharing of visual content, each of the networks having its own characteristic.

Instagram is photo sharing application that lets users share photos with their friends, while Pinterest is a virtual bulletin board that lets users share inspiring images and links.

In this Infographic from DSIM, you’ll know the importance of what the users of both platforms select, in order for your message to reach them and to create some popularity and action.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/28/infographic-instagram-vs-pinterest/

6 Good-enough Metrics to Audit Your YouTube Channel

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To know whether you are reaching your goals on YouTube or not; you need to analyze the efficacy of your marketing.

Talking of YouTube Marketing success, we have discussed here 6 important metrics. So, find them here and review the performance of your YouTube channel.

1) Find the subscribers-to-views ratio

Creating content that connects with the audiences is the utmost priority and when you have info about your subscribers-to-views ratio, it helps you determine how well your content meets that goal.

You can find this info with the help of your dashboard. Go into it and ensure that it has been set for the last 28 days. Next, to calculate the subscribers-to-views ratio, you have to compare the number of views against the number of subscribers. This ratio gives an idea of the active subscriber base.

2) Find the views-to-engagement ratio

YouTube success is all about what interests people and finding upon what topics, styles, and delivery generate engagement, you can use this information to get more engagement and perform better.

To find out views-to-engagement ratio, select Overview under the Analytics tab. Add up the stats for likes, dislikes, shares, and comments and then, calculate the ratio of engagements to views. You can also calculate this percentage for individual videos to see which one is individually prompting the most engagement.

3) Measure Organic Views

Organic views are video views that weren’t generated via paid advertising and for brands running pre-roll ads or other advertising to promote their videos, it’s important to calculate this metric.

You have to select Traffic Sources under Analytics in your creator studio. Next, you need to select the Traffic Source checkbox and then, clear the YouTube Advertising checkbox. The left over info is your organic view count.

4) Track Watch time

Watch time is among the most important metrics for your YouTube videos.

To find this metric, go to Analytics; Watch Time Reports; Watch Time.

You’ll then see a graph that shows the general trend in watch time. If your watch time is lowering down, you might change your content strategy to get people to stick around to the end of your videos or can experiment with longer videos.

5) Find Your Suggested Video Recommendations

Getting your videos suggested next to videos with large view counts proves to be a successful YouTube marketing strategy.

You need to keep track of how often your videos appear as suggested videos. To know this go to Analytics; Traffic Sources; Suggested Videos in your YouTube Creator studio.

6) Find Audience Retention

The percentage of the videos that your audience watches before they click away is known as audience retention.

To find it, go to Analytics; Watch Time Reports; Audience Retention. You can also see the audience retention for individual videos including the percentage watched for each video on the far right.

By assessing videos that attain the highest audience retention, you can gauge which topics and styles perform best and repeat those in the future.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/23/6-good-enough-metrics-audit-youtube-channel/

13 Online Reviews Stats You Need to Know for 2018

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  1. 90% of consumers read online reviews before visiting a business.
  2. Online reviews have been shown to impact 67.7% of purchasing decisions.
  3. 84% of people trust online reviews as much as a personal recommendation.
  4. 74% of consumers say that positive reviews make them trust a local business more.
  5. Customers spend 31% more with a business that has “excellent” reviews.
  6. Every one-star increase in a Yelp rating means a 5 to 9% increases in revenue.
  7. 40% of buyers form an opinion of a business after reading just 1-3 reviews.
  8. Star rating is the number one factor used by consumers to judge a business.
  9. 91% of online adults use search engines to find information on the web.
  10. 52% of buyers say they trust a product more if they have a few negative reviews of their product.
  11. Reviews can have an impact of up to 10% on a business’s search rankings.
  12. 89% of users will make a purchase within one week of reading reviews.
  13. 72% of buyers will take action only after reading a positive review.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/22/13-online-reviews-stats-you-need-to-know-for-2018/

[Infographic]- 11 Ways To Rapidly Improve Your Marketing Performance

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If you’re building your 2018 marketing strategy and defining your growth goals and ROI expectations, here are the key takeaways from the infographic below from DSIM which walks us through the different ways you can improve your marketing performance today.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/19/infographic-11-ways-rapidly-improve-marketing-performance/

6 Lesser-known Ways To Make Your Facebook Ads Better

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There are a number of ways to get your Facebook ads work and to let them bring you new fans, customers, and subscribers.

And, in this article we have discussed 6 lesser-known ways and marketers struggling to take their Facebook ads up can use these. Let’s take a look:

1) Testing Carousel ads

Carousel ads add a refreshing sense of color and layout to your ads and work as a major push for Facebook ads.

The carousel ads allow brands show multiple images and ultimately a link to some action and studies say that these are 10 times better at getting people to click through compared to static sponsored posts on Facebook.

2) Improving the clarity of offer

To get serious success with Facebook ads, it’s important to clarify your offer in the ad copy.

Your prospect must get to know what exactly your ad is going to offer. You can’t be too clear, yet you can always find ways to improve the clarity of your ad offer.

3) Testing different images

Everything can be tested and even the smaller element can drastically improve your marketing performance. And, the same lays with Facebook ads images.

By testing different variants of ads, you can improve the results of your ads. You can start creating ads that will bring you new visitors and customers. You can start by testing on the images you use. A good test can result in huge ROI improvements that can easily be in the 10x range.

Above is an example, where you can see two different Facebook Ads images being tested. Don’t be afraid to test with a huge variety of images to see which ones perform the best.

4) Changing the placement

By default, Facebook places your ads on all three areas: desktop news feed, desktop right column, and mobile. And for gaining results, you should run ads choosing the placement given by Facebook.

Here, you need to do some analysis and find out where your ads are performing the best.

5) Using “you-based” phrasing

Your ad copy must appeal directly to the reader and to do this, use the word “you” and write directly to the customer. This is a great way to show the benefits directly. Put you-based phrasing into use whenever possible and this will make a huge difference in how well your ad performs.

6) Targeting intersecting interests

When you market through Facebook ads, you get the huge advantage of being able to target users with intersecting interests.

You can create custom audiences with multiple overlapping interests and reach out to those interests specifically. Understand the complementary interests your audience has and target those demographics directly.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/18/6-lesser-known-ways-make-facebook-ads-better/