Best Resources to Grasp Digital Marketing

There is no doubt that to survive in this digital world we have to be fully adapted with modern techniques. We all want to earn huge benefits from our businesses and the best way to take your business on the right track is to use digital marketing. It is the effective way of doing business as each and every individual these days prefer to buy things online.


The Constantly Evolving World:

The world has experienced complete revolution from analog to digital. Large number of people is getting attracted to digital things. In today’s world, the most important thing is to change our ways of doing things because to do something different you have to think out of the box.

The Need to Get Digital:

Digital marketing is the most rapidly growing market as it has replaced many traditional ways of marketing. No one wants to stay behind in this competitive world and the only way to get ahead from other competitors in this evolving world is to learn and grow at a constant rate.

How to Use Digital Marketing:

There are various resources to learn digital marketing. If you wish to learn digital marketing then you can either opt for Free Resources or for Paid Resources. With the increasing demand for digitalization there are various institutes who are getting inspired and opening various digital marketing institutes.

What are Free Resources?  These are mostly online courses which are available online completely free of cost. The top 5 digital marketing courses are as follows:

  1. Social Media Quickstarter digital Marketing Course: They have structured the course in a way that the beginners can grab the most from it. They concentrate more in combining social media marketing with email as this is the best way to succeed.
  2. Google Online Marketing Challenge: It is one of the best online courses to learn digital marketing. This course covers the vital parts of digital marketing such as introduction to digital marketing, how to use display advertising, search engine marketing and a lot more.
  3. Inbound Digital Marketing Course Plus Official certification: It is one of the most incredible digital marketing course offered by HubSpot academy. It is a comprehensive course which helps in expanding the marketing skills.
  4. Alison Free Diploma in E-Business: They offer various certified courses which are free of cost. It is one of the biggest online learning communities.
  5. WordStream’s PPC University: It is the online course developed by Wordstream Company. With the help of this course your digital learning skills and PPC can be improved greatly.

The other useful Resource to learn Digital Marketing is Paid Services:

Most of the people prefer paid services rather than free as it is the more effective and interactive way of learning. There are Digital Marketing Institutes which provide the best digital marketing courses.

  1. DSIM (Delhi School of Internet Marketing) – The pioneer institute for providing the Advanced Digital Marketing Training Program (ADMTI Certification) in India. The institute is based in Delhi but has branches all across the country.

If you are an entrepreneur and want to pursue digital marketing course then you should contact DSIM as they provide you with wide range of options and you can select the one which suits your needs the most. And they also provide trainees with proper assistance in getting into the leading companies.

  1. NIIT – This is one of the advanced institutes which provide the trainers with best digital marketing program. With the help of this course trainees can learn to use social media platforms and tools to excel in world of digital marketing.
  2. Simplilearn – This premier institute of digital marketing is located in Scotts Valley, California, USA. It is one of the most foremost names in providing the working professionals with certified training course.
  3. Digital Vidya– This institute is based in Delhi. They are known for providing the best digital training to the trainees. In order to turn a beginner into expert they provide Certified Marketing Master Course (CDMM).
  4. Digital Marketing Training Institute – This institute is training the professionals in digital marketing program by offering wide range of courses. They cover all the important topics like Google Adwords, SEO, SMO and a lot more.

Digital marketing helps in understanding the online world


An Interview with Abhinay Chaudhary,Digital Analyst in OMD Group and DSIM’s Ex-Trainee. He shares his DSIM review with us and how adding digital marketing skills to his resume helped him get a dream job.

Q1. What is your job profile in your current company?

Ans. I am currently working with Omnicom Media (OMD) group as a Digital Analyst.

Q2. What role did the training play in getting you your desired job?

Ans.Getting a desire job is yet to get, but yes adding digital skill to my resume is really good and it differentiates me from other employees here.

Q3. What made you go for a digital marketing training ?

Ans.Well being from a marketing background, I was well aware with the scope & future of marketing is digital. That’s why I opted to go for digital marketing course  before it becomes too late.

Q4. Talking about digital marketing it is believed to be the top most industry in the coming future. What’s your take on this?

Ans. As a Digital analyst I’m seeing an immense scope of Digital Marketing in future, talking about present scenario this industry is Booming, & growing at quite faster rate.

Q5.What about the training at DSIM? In what sense it helped you?

Ans.This training was really helpful for me in understanding the online world, selling things offline is bit harder or can say takes time but online it`s amazing. So, I learnt how to combine both.

Q6. How was your overall training experience @DSIM?

Ans. Overall experience with DSIM was amazing. It is the finest digital marketing institute in Delhi. I have learned a lot here. Even everyone was quite cooperative in DSIM.

Q7.How would you rate the trainers @ DSIM?

Ans. The knowledge, way of communication and confidence level of the trainers seems that they were professional and experienced trainers. I would rate all trainers 9.

Q8. Is there something you would like to put across to the young job seekers?

Ans. Well, if you stuck into your career or looking for a bright future , then probably opting Digital Marketing is a good option as it not only gives you the option for plenty of job but also to get freelancing projects also.

Mr. Abhinay Chaudhary completed his Digital marketing training from Delhi School of Internet Marketing in November 2014.


Job trends in digital marketing are highly fluid and changes with new technologies


An Interview with Mr. Gaurav Garg, DSIM’s Ex-Trainee. He shares his DSIM review with us and how DSIM helped him in mining the unidentified digital space.

Q1. Hi Gaurav, you are still doing your studies and you have been offered a job in digital marketing. Can you tell what inspired you to go for Digital Marketing Training?

Ans. I am pursuing my undergraduate studies. After completing my course from DSIM, I got a job opportunity in digital marketing space. During my training, I learned A-Z about digital marketing.

It’s an upcoming career line. Job trends in digital marketing are highly fluid that changes with new technologies, trends, and updates.

Q2. I must say its wonderful Gaurav. So, what do you think is the scope of digital marketing?

Ans. Digital Marketing is a vast discipline, where you need a variety of skills and knowledge in order to build a career. If you’ve specialization in a particular segment or specific area of digital marketing, again you can expect to build an enviable career out of it.

Q3. Nicely You completed digital marketing training from DSIM. How was your overall training experience? How would you rate the trainers @ DSIM?

Ans. It’s a remarkable experience. I learned a lot. I feel blessed to be here. DSIM made this course easy to learn.i must say that it is the best digital marketing institute in Delhi to pursue the course.I would like to give 10 out of 10. Mr. Kunal is knowledgeable and excellent trainers. They taught us very well.

Q4. So, before we finish it up is there something you would like to put across to the Newbie who are puzzled about their career?

Ans. If you’re a fresher with no or little experience, I would recommend you to take up a course in digital marketing. Digital marketing is a great platform to explore digital space. I would recommend DSIM. It is always a good place to learn digital marketing.

Mr.Gaurav Garg completed his Digital marketing training from Delhi School of Internet Marketing in January 2016.


Digital Marketing will be the backbone for every form of business


An Interview with Mr. Prithvi Raj Dev,Director Global Connect India, a PR consultancy & founder Karioke Night, a music company and DSIM’s Ex-Trainee. He shares his DSIM review with us and how he integrated the digital marketing Skills with his PR Skill set and expanded the horizons and was able to offer a wider and bigger bouquet of services.

Q1. How did you come about a PR Consultancy?

Ans. How did I? Actually I was not formally trained … I did not do any post graduate formal training in public relations. But I was always intrigue by that particular space and I was fortunate enough to start off from a venture which actually taught me a lot at the on-ground level. And then for one thing like the other then I started working on different verticals different clients, different industries be it lifestyle or corporate, political pr.
A few of my Colleagues were actually venturing out in to their own space and their own venture where they wanted to get into outdoor advertising and they said why don’ t we all join hands and may be we can look at outdoor advertising in creatives while you can look at PR for your clients.I said fine! Fair enough! And that’s how I ventured out.

Q2. Its not easy to run two businesses together. So how do you mange both the companies?

Ans. Well! I work for GCI during the day and Karioke after it. It just so happen that my karioke night’s brand also took out very well so then initially what started off as a hobby or as a passion moonlighting as the karioke jockey …it became a brand …I am encouraged to take it up as a brand level.

Q3. Tell us something about your journey to such a flourishing business as in what all challenges did you face up till now?

Ans. First challenge was the credibility factor that you know challenges an individual and challenges an enterprise are but once you have worked …It all about how you sustain yourself. Anyway, I was little fortunate I did not have to make cold calls for the first twelve months the first one year I did not have to make calls and get clients …I left my job…I started my consultancy when I already had clients in my kitty. The challenge was how I would service when they come…being a start up venture in terms of manpower resources and back up, backend technology and stuff…however I stayed committed to my job and finally get paid off. Besides, the word of mouth publicity helped my business to flourish a lot.

Q4. What made you undergo a digital marketing training?

Ans. Alright! See PR was getting to a time frame…working within a framework…the lot of framework was not able to explore …You know… Clients wanted social media because everything now is online. Now people read the news online! Ok! So! It’s the shift, it’s a shift that’s happening …even in PR the shift would have had to happen sooner than later…towards the online digital space that’s why I decided to get myself trained in this in this particular field.

Q5.How did this training at DSIM help you?

Ans. The digital marketing training did help me. I was able to fulfill the demands of my clients. I integrated my digital marketing skills with my current PR Skill set; I expanded the horizons and am able to offer a wider and bigger bouquet of services.

Q6. What do you think the scope of digital marketing is?

Ans. Immense and unparalleled … Because it is the sunrise it’s not even sunrise it was the sunrise a few years ago. Digital Marketing will be the backbone for every form of business .It will be the backbone for every form of communication every form of business strategy of any and every business enterprise. It will be better if I say sky is the limit.

Q7. How was your overall training experience @ DSIM?

Ans. Good …It was very good … I would say. It’s not that if you have missed the class you have missed it you can come back and re-attend the classes. There is a lot of flexibility. However one thing I need to say that it will be great if they could have probably an HR team or say a placement team as there are a lot of youngster who want to pick up jobs in affiliate marketing, SEO and so on. Unlike me as I just wanted to enhance my skill set. Besides, I would say DSIM is the best digital marketing institute.

Q8. Do you have any message for the masses especially the business owners?

Ans. I think everyone need to wake up and figure out that internet marketing and the digital space is the way forwards. And the level of literacy as far as digital marketing is concerned needs to go up. Life has become dependent and relied on technology and as well as internet marketing. Therefore if you want to build the digital space you have to create visibility for yourself in that particular domain. There is no other way out. Basic level of literacy as far as digital marketing is concerned has to be there. Everybody needs to be trained. The brick and water model of retail or the brick and water way of conducting business probably be restricted to certain sectors, certain zones, certain geographical areas.
Prithviraj Dev completed his Internet marketing training from Delhi School of Internet Marketing in April 2013.


Digital marketing offers a lot of great opportunities to pursue career.


An Interview with Ms. Akanksha Sodani, DSIM’s Ex-trainee

In an interactive session with Ms. Akanksha, she shared some DSIM reviews and her training experiences @ DSIM and how digital marketing helped her to get acquaint with to the digital World.

Q1. Hi Akanksha, after completing MBA in marketing you opted for digital marketing training programme. Can you tell what stimulated you to go for Digital Marketing Training?

Ans. While working in Flying star Informatics as an Intern, I learned more about digital marketing and its scope. Digital marketing is a thriving industry. Digital marketing offers a lot of great opportunities for people eager to chase career.

The scope motivated me to go for digital marketing training. I searched many institute and finally bunged my search at DSIM.

Q2. Great Akanksha. So, did you get any job opportunity?

Ans. Yes! I got lot of job opportunities from DSIM placement. Even, I have decent offers in my hand from good companies but still I am waiting for an opportunity that excites me.

Q3. All the very best, Akanksha! Why DSIM, what was the reason that you picked it over several others present in your own city?

Ans. Thanks a lot! I am looking for the worthy digital marketing institute for pursuing  in-class training, where I can ask as many questions I want and where I can directly interact with trainers and other students.I asked a lot of my friends who were already working as digital marketer. They recommended DSIM.

Q4. Akanksha, what do you think is the scope of digital marketing?

Ans. Digital marketing is the future of marketing. The world of marketing has seen a great rebellion in past few years whether it is advertising, promotion or sales. Even those who were insecure of the prospective of digital marketing in the last years have now dived into this ocean of probabilities offered by the internet.The way people are feat smartphones for anything and everything, it is obvious that demand for digital marketers will only increase in the coming the time.

Q5. Well Akanksha. How was your overall training experience and how would you rate the trainers @ DSIM?

Ans. The amount of time I’ve spent in DSIM, I feel I have grown enormously as a person. Their classes are very composed and are taught in a way that prepares you for latest technology trends. The trainers are extremely helpful, and easy to reach.I would recommend DSIM to any student trying to do something in the digital marketing industry.

Q6. How would you rate DSIM’s training program on a scale of 10

Ans. I like to give 9 out of 10 for DSIM training programme. DSIM is full of digital marketing information and assets.

Q7. So, before we finish it up, what would be your message to young fellows expecting to begin their career in digital marketing?

Ans. Well this depends on your interest but generally speaking digital marketing is a thrilling and imminent career field which will provide adequate number of openings in the coming years.Digital marketing jobs in India are going to flourish and the arena will witness enormous accomplishment and progress.If you have a passion, you can make a career!

It was really great talking to you Akanksha, we wish you luck for your future.

Ms. Akanksha Sodani completed her Digital marketing training from Delhi School of Internet Marketing in April 2016.


Success means getting paid your dream money


An Interview with Mr. Sumedh Tandon, a young and upcoming photographer from India and DSIM ex-trainee who quit his job to pursue his interest in photography. He shares some DSIM reviews with us and how he generated awareness about his business among the people defying all boundaries.

Q1. How did you come about Photography?

Ans. Pure passion. Learnt it when I was studying in the states along with my MBA

Q2. So as you are an upcoming photographer of the country we generally wanted to know how is your business doing.

Ans. Its not as good as I had foreseen, need to put in more finances in marketing my services for both Online & Traditional marketing.

Q3. Tell us something about TSPART.ORG, which as per our knowledge is your business name.

Ans. TSPART – Tandon Sumedh Photography art
I have various genres, so had to keep a name which would have enveloped all my genres of work and yet talk about my work on an artistic note.

Q4. Photography is a completely different field from marketing. So what made you undergo a digital marketing training?

Ans. Update on my knowledge about online market was important as it is one of the primary things that connects me to the world and helps me showcase what I do, what I present and where I am headed to.

According to me marketing and photography have one thing in common – creativity; and they go parallel. If I don’t show what I do, it will be like standing in a closed box and keeping all my memories to me.

To do well in photography you need millions of other skills and factors that determine your success in the profession. Success here means getting paid your dream money, in some cases its appreciation & satisfaction, which an artist derives.

Q5. Well! Talking about digital marketing we would like to know more about scope of digital marketing from you? Please tell us about your views in this regard.

Ans. Very Important! Digital marketing helps you connect to the world without boundaries
Currently there is a lot of gas, which makes you, spend a lot of money and effort on online marketing, but option B might be more expensive of traditional ways of marketing.
It is still yet to evolve in India.

Q6. How did the digital marketing training help you?

Ans. A) Digital marketing training work as a vision opener
B) Though I have not been able to make much money from my online leads, by I guess it helps me to showcase and get in touch with a lot of people without too much talk , time and effort is saved, but the challenge is to understand the fundamentals of marketing and applying it online. The psychology
C) I would say I walked couple of more miles than what I would have done on my own in my profession.

Q7. How was your overall training experience @ DSIM?

Ans. Trainers are really cool, young and hardworking and helpful in their own way. DSIM is one of the best digital marketing institute in India.They helped me professionally and still value what they have done at the time when I was really low on funds.
At least DSIM doesn’t follow the stupid education ways of a college / school life in India, they understand their clientele are working professionals who are already working and this education needs to help them make money, the real test scores are the numbers which speak in your bank account.

Q8. Do you have any message for the masses especially the business owners so that they should have something to learn from your experience?

Ans. Yes definitely learn something new, but buyers beware, you should know what you are getting into. I asked kunal for a trial class before I paid him, and he was happy to offer it, which sold me to sign up. I liked the professional work ethics they practice. Also real expectations are not set by the online organizations, you got to be multi-skilled to understand this stuff and prior understanding of online stuff and technology is helpful, is say essential.



I always wanted to work in a field where there is a bit of entertainment and a lot of money. Digital marketing fulfills both.


An Interview with Mr. Vaibhav Mittal, Internet Marketing Executive in Tea-Stall Studio and DSIM’s Ex-trainee
He shares some DSIM reviews with us and how digital marketing knowledge helped him in getting a dream job and that too so early in his life.

Q1.Hi Vaibhav! We have heard you have got a job in Tea-stall studio as an internet marketing executive. Is it true?

Ans. Yes! I have got a job in Tea Stall Studio as an internet marketing executive.

Q2. That’s wonderful! So how do you feel on getting a job just after you completed your digital marketing training and that too being a fresher?

Ans. Top of the world! I mean it! Being a fresher I never had expected that I will get a job that I always had dream of and that too so early in my life. I am getting to learn a lot at this job. Besides, it is all just fun and entertainment.

Q3. And what do you say…did the training help you in any way in getting the job?

Ans. The training helped me big-time. It covered so many things, so many segments that I had a plethora of options to make my career line but since I always had wanted to work in the field of social media and Adwords I chose it as the line of my career.

Q4. Great! So Vaibhav as per our knowledge you got this job through DSIM’s Placement cell. Is it right?

Ans. Yes! It’s true!

Q5.Please let us know how it all happened?

Ans. I was searching for a job on job portals like naukri, indeed, monster, etc for last some months but couldn’t find the one meant for me. However, after I completed the digital marketing training I contacted my counselor who arranged interviews with two different companies. I got selected in the first one i. e. Tea-stall studio as an internet marketing executive. This is how it all happened.

Q6. Coming to your job profile…what all projects are you handling at your job?

Ans. I am handling three projects of Google Adwords and two projects of Facebook marketing. And let me tell you a fact that these were the two segments that I always dreamt of working in while I was pursuing my course. So, I have got what I wanted.

Q7. Seems interesting! So Vaibhav you graduated in 2013 and you must be having some plans about your career. Why digital marketing?

Ans. Any field? Not as such! From the very beginning my main aim happened to be to earn money or rather big money no matter what field I work in. I wanted growth! I wanted big salary so that I could fulfill all my dreams a little earlier than people usually do it in their lives. And, I realized that I can make it happen only if I work in digital marketing industry for, it’s growing high. Besides, in digital marketing industry, unlike other industries, we have the freedom to earn money according to our desire by making use of our creativity. Besides, I always had wanted to work in a field where there is a bit of entertainment and a lot of money. Digital marketing fulfills both.

Q8. Very true! Anyway how was your overall training experience @ DSIM?

Ans. It was actually very good! I learnt a lot! I never thought that this field is so vast and I only realized it after I underwent two-three sessions of the training.My complete voyage with DSIM was very good. DSIM proves to best digital marketing institute amongst the all.

Q9. Sounds good! Well! It was really nice talking to you however before we end the conversation ….Is there something you would like to put across to the young job seekers?

Ans. I only want to say this to my friends who are like me hunting for a job that listen to your heart. Work where you feel happy and positive, where there is entertainment and you will never be tired of it. Work where you get to learn new things and that where things are not monotonous, where you can grow and enjoy! That’s it!
Viabhav Mittal completed his Digital marketing training from Delhi School of Internet Marketing in November 2013.