12 Powerful Stats of Customer Engagement

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  1. Engagement is driven by price (81%), quality (80%) and convenience (55%), loyalty is about likeability (86%) and trust (83%).
  2. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.
  3. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support.
  4. Answering a social media complaint increases customer advocacy by as much as 25%.
  5. 52% of customers are less likely to engage with a company because of bad mobile experience.
  6. Customer service interactions over Twitter have increased 250% in the last two years.
  7. By 2020, customer experience will overtake price and product as the key brand differentiator.
  8. Customer retention is 14% higher among companies applying big data and analytics to deal velocity.
  9. 74% of consumers have spent more due to good customer service.
  10. 72% of businesses say that improving the customer experience is their top priority.
  11. A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology.
  12. More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 12 Powerful Stats of Customer Engagement

Advertisements

[Infographic]- 10 Do’s and Don’ts for Sitelink Extensions

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Google AdWords is the most efficient and effective way to drive highly targeted traffic to your websites/landing pages.

And, Sitelinks are the king of all AdWords ad extensions. They are most useful extensions. It will show in a variety of ways depending on device, position, and other factors.

In this Infographic, you’ll understand the do’s & don’ts of sitelink extensions.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- 10 Do’s and Don’ts for Sitelink Extensions

12 Visual Storytelling Stats You Can’t Afford to ignore

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  1. 70% of content marketers plan to increase use of original visual assets.
  2. 83% of human learning is visual.
  3. One video is worth 1.8 million words.
  4. 45% of all internet traffic is video.
  5. 25% of all businesses use video as a marketing tool.
  6. Text stories containing images receive 94% more views.
  7. 3/4 of executives watch work-related videos online.
  8. 75% of viewers visit a company’s website after viewing a branded video.
  9. 40% of people will respond better to visual information than plain text.
  10. 44% of users are more likely to engage with brands if they post pictures.
  11. Video also boosts conversions by 30% when used to answer customer questions.
  12. 80% of website visitors will watch a video, compared to only 20% who will read full text.

 

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 12 Visual Storytelling Stats You Can’t Afford to ignore

Digital Marketing Tool of the Week: Animoto

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Animoto: “Visual Design”

Whether you are trying to make your first slideshow or first video, Animoto is a great tool to use. It’s really fantastic to use and can make anybody a video creator.

Know the details

Animoto is the ideal tool helping you create videos that perform well on Facebook and other social platforms. It elevates your images and makes them much more professional and amazing. There are millions of businesses, photographers, and families using the power of videos and you can do it too.

What Animoto offers? 

  • Marketing Videos for Business- Get your business noticed and connect with customers with square (1:1) or landscape (16:9) videos.
  • Slideshow Videos for Photography– Showcase your work and create an unforgettable client experience.
  • Slideshow Videos for Family– Put your life in motion, from weddings to anniversaries, birthdays, travel, and more.

How it works?

  • Set the tone- Choose a style & song
  • Customize it- Add photos, video clips & text
  • Finalize it- Produce & share

Pricing

Free Trial/Paid

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: Digital Marketing Tool of the Week: Animoto

[Infographic]- Facebook Ads Manager vs. Power Editor

If you are a new advertiser and you are about to begin your first campaign, you should start with Ads Manager. If you are an advanced advertiser and you have trouble keeping track of your many campaigns, Power Editor is the tool to go with.

Facebook has been making great developments to both platforms to even the playing field and makes both dashboards more alike.

DSIM come up with an infographic supporting unique differences between the Ads Manager and the Power Editor for you right here:

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- Facebook Ads Manager vs. Power Editor

17 Stats You Need To Know About Global Mobile Data

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  1. Mobile video traffic accounted for 60% of total mobile data traffic in 2016.
  2. Mobile will represent 20% of total IP traffic by 2021.
  3. The average global mobile connection speed will surpass 20 Mbps by 2021.
  4. Global mobile devices and connections in 2016 grew to 8.0 billion.
  5. Average smartphone usage grew 38% in 2016.
  6. Global mobile data traffic grew 63% in 2016.
  7. Global mobile data traffic will increase 7X between 2016 and 2021.
  8. Globally, mobile data traffic will reach 30.6 Exabytes per month by 2020.
  9. 75% of the world’s mobile data traffic will be video by 2020.
  10. Mobile data traffic has grown 18-fold over the past 5 years.
  11. 99% of mobile data traffic will be ‘smart’ traffic by 2021, up from 92% in 2016.
  12. 5G connections will be 0.2% of total mobile connections by 2021.
  13. In 2016, global business mobile data traffic grew 1.6-fold or 56%.
  14. Globally, mobile cloud traffic will grow 7.3-fold from 2016 to 2021.
  15. 78% of the world’s mobile data traffic will be video by 2021.
  16. 4G connections will have 53% of total mobile connections by 2021.
  17. The number of mobile-connected devices per capita will reach 1.5 by 2021.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 17 Stats You Need To Know About Global Mobile Data

Top 5 Video Marketing Trends for 2018

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As 2018 is round the corner, once again marketers have begun evaluating upcoming trends & strategies. Here, we’ll talk about Video Marketing. Truly, so far 2017 has been the year of video marketing and it’s being anticipated that the trend will continue prospering in the year 2018 too.

Staying on top of the trends is pivotal and thus, read below the trends to concentrate on as a digital marketer in the year 2018:

1) Live Video Streaming

Live video streaming has turned into a great approach to connect with customers and express the more human side of a brand. The platform is used for interviews, Q&A’s, behind-the-scenes video content and live events.

With the assistance of tools & apps like Facebook LiveBeLiveZoom, etc. the trend has become easy to get to.

In 2018, the trend is expected to get even stronger and more interactive.

When Starbucks adopted the strategy, it brought not only attention to Starbucks’ involvement in the community yet in addition drove viewers who wouldn’t generally have the capacity to influence the event to find out about its significance and its motivation.

2) 360 degree videos

360 videos started as a trend amongst travelers on social media and further, spread to the world of marketing.

The idea means to reproduce how individuals see a scene and is gainful for organizations especially in the tourism area, for example hotels and restaurants. With its help, brands can provide consumers with an enhanced view of their facilities.

360 has evident implications for online shopping. But, marketers can apply it to their brand in any way. The example above is of 360 video for the Honda Civic. It’s really appealing and grabs your attention effortlessly.

3) Personalization + Video = The Perfect Pairing

It’s tied in with connecting and thus, the objective of creating personalized experiences is to connect with more people and increase their engagement in your message.

And, in marketing talk; it is referred for increasing click-through and conversion rates.

Individuals long for customized experiences as it plays into our desire for control: something that tells you that this is for you and so, you are in control.

And, within upcoming years, personalization of customer experience will need to become an operational standard for any advertiser who needs to stay applicable in an inexorably divided and managed condition.

4) VR Video Marketing

Virtual reality is still to a great extent unexplored territory. Though, a few global brands like Heineken and Tesco have made some strides.

This system is fixated on using a pair of glasses which project real-looking surroundings, influencing users feel that they are really there.

This includes more inspiration with respect to buyers, yet the impact is profound. With limited examples, it’s a bit difficult to make predictions on the effect of VR in marketing, but with the high-tech direction that video marketing is going in, by the end of 2018 our understanding of how effective the medium is will probably have expanded, a lot.

Tesco was the first brand to use virtual reality in its favor; with the aim of improving its consumers’ experience, this multinational chain recreated its physical supermarkets, ‘transporting’ its customers to them.

5) Video Mapping

Video Mapping is a powerful technique that comprises of making 3D projections on a flat surface, with or without accompanying sound. This is used in experimental marketing. Use of the innovation has turned out to be popular amongst different brands, but especially amongst StartUps, since it allows for much more well-known commercial or educational messages to be broadcast.

Here’s an example of projection mapping by Coca Cola.

So, have you started planning your strategy for 2018? Even if not, read the trends above and become acquainted with the key to support your transformation with video marketing.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: Top 5 Video Marketing Trends for 2018