13 CTA Stats to Quantify Its POWER for BRANDS

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70% of Small Business B2B Websites Lack A Call to Action.

47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.

Making CTAs look like buttons created a 45% boost in clicks for CreateDebate.

Personalized CTAs convert 42% more visitors into leads than untargeted CTAs.

Reducing clutter around their CTA increased Open Mile’s conversion rate by 232%.

More than 90% of visitors who read your headline also read your CTA copy.

Emails with a single call-to-action increased clicks 371% and sales 1617%.

Adding CTAs to your Facebook page can increase click-through rate by 285%.

A CTA within a video gets 380% more clicks than their normal sidebar CTAs.

83% to 93% of each post’s leads come from anchor text & internal link CTAs.

SAP found that orange CTAs boosted their conversion rate by 32.5%.

Performable found that red CTAs boosted their conversion rate by 21%.

HubSpot found that anchor text CTAs increased conversion rates by 121%.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 13 CTA Stats to Quantify Its POWER for BRANDS

[INFOGRAPHIC]- The Pros & Cons of Social Media

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The growing ubiquity of the Internet and social media has given rise to new ways of information sharing and communication. The effect can be positive as well as negative.

To achieve the best results with your campaigns, you need to target the channels most suitable to your audience, your industry, and your goals.

This Infographic details the pros and cons of social media marketing channels for a better understanding of how to build a relationship with your audience on social media.

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About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- The Pros & Cons of Social Media

7 PPC Trends To Take You Ahead in 2017

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Pay-Per-Click (PPC) has been the hot subject throughout the year 2016 among the advertisers and its success lies in its ability to generate more qualified leads, traffic for businesses within a short span.

This year, a number of techniques and trends for PPC have evolved too. And, to achieve better online success, each one should be cleverly evaluated.

Here is a roundup of a few PPC trends & techniques you want to know about in 2017:

#1 Personalized Audience Targeting

Audience Targeting will require maximum of consideration going into the future. Space will welcome even more features to boost audience targeting; to reach customers at the right time. You can achieve greater targeting to your custom user audience by using different initial party knowledge source/tools like Google’s client Match or RLSA, or CRM databases.

As more marketers begin to adopt audience targeting, additional search engine resources will work to make it easier. It is promoting the addition of customized parameters in search ads and development of dynamic ads.

 #2 Lookalike Audiences

In 2017, the lookalike audiences are another most important trend of PPC. If you want to grow target audience, this trend is going to be a key.

Lookalike audience shares certain common interests with your core target audience. By advertising to both your audiences (core & lookalike), you can generate more clicks and more sales.

Facebook surpasses at finding lookalike audiences but Google is holding up fast. It is very helpful in increasing conversion rates in a PPC campaign.

#3 Click-to-Message Google Ads

Google introduced click-to-text in AdWords search ads in October 2016 and these ads have been bringing the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you give users an easy way to text you to start a conversation and continue it whenever possible for them.

This trend is a faster way to connect with consumers on mobile to increase conversion rates.

#4 More Characters for Text Ads

With Google, you now have 2x the space to use in text advertisements. Bigger space is apt because it lets you write more descriptive ad copy.

With this, you can create noticeable and emotional ads that searchers can’t resist clicking on.

More text means greater visibility. This may cost more due to higher CTRs and CPC values, but you’ll have a higher conversion rate as well, with more real estate SERPs.

#5 Specialization in Video Marketing

Video Advertising is the most popular trend of PPC in the year 2017. The revenue from online video ads is estimated to reach $5 billion in 2016.

Video ads, a method to capture the imagination of the target audience thus generating increased returns. These ads educate customers about products and services, developing customization that leads to higher conversion rates.

These ads enable the businesses to connect with the customers in a more personal and cooperative level and to acquire more traffic and leads to their website.

With the relocation of Google’s True View ads to the AdWords interface, the video campaigns and budget management has become very easy and simple.

#6 Google Shopping Ads

In July 2015, Google announced expandable Shopping Ads. If you are doing PPC for an online retail store for a large number of products – creating a Shopping Campaign is important.

First, you need a Google Merchant Account. And, once that is in place you need to link your Merchant Account to your AdWords account and create a Shopping Campaign.

The main benefits of the New Google Shopping Campaigns consist of:

  • Product focused
  • Advanced reporting experiences
  • Control with custom labels and campaign importance
  • Access to competitive metrics

#7 Go Mobile-friendly

Optimized content for mobile devices is the way forward in PPC marketing; hence, the content on landing pages must support conversions to acquire the benefits of mobile marketing.

Including PPC advertising features for reshuffling, user experience is desirable. The main challenge of developing landing pages for mobile users is their loading time; use acronyms, clickable contact numbers, simple graphic designs, and direct content.

Mobile-friendly websites must always take into account building that may help you to maximize calls and leads.

So, these latest PPC trends expand wider opportunities for the online marketers to reach their target customers in a much shorter period of time.

About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 PPC Trends To Take You Ahead in 2017

6 Tools You Need To Send Killer Drip Emails

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Emails are crazy and fill in as a great way to reach potential customers, giving them the right information at the right time.

And, now, it’s time to find the best working drip email tool for you, to send out emails automatically on a schedule. There are many and here you can find in some of the best:

1) BombBomb

With BombBomb, build trust, convert leads, and get referrals with simple videos. Using this tool, you can shoot videos professionally or just take a quick video with your phone, and get your email automation started. You can even include PowerPoints, mp3s, and other files and documents in your emails.

Features

  • Easily send email newsletters with videos
  • Send emails automatically on a schedule with Drips
  • iOS and Android app to send video emails on the go
  • Chrome extension to share videos via email
  • Custom email designs, coaching, and more

Pricing

From $39/month for up to 2,500 contacts

2) Drip

Drip gives you all the tools to transform your subscribers into devoted customers and from marketing automation to email to contact management, everything becomes convenient here.

It offers a simple tool that lets you gather email addresses from your website, and can pull in your customer email addresses from a variety of sources.

Features

  • Widget to quickly gather leads from site
  • Blueprints to quickly make a drip campaign
  • Make Blueprints with text placeholders
  • Connect to payment apps to import customers automatically
  • Track open and click rates for emails
  • Visual workflow builder to quickly send automated emails

Pricing

Free/Paid

3) Customer.io

With Customer.io harness real-time customer behavior data to create automated campaignsthat work for you. The tool monitors your site in real-time, then sends precisely timed drip emails for the best results.

Features

  • Send targeted emails, push, SMS, and more
  • Onboarding and feature adoption
  • Enrich, innovate, and iterate on emails

Pricing

Free for up to 200 contacts; from $50 for up to 5,000 contacts

4) Sendloop

With Sendloop, start creating beautiful email campaigns and automating your email marketing in minutes even if you have zero technical skills.

Features

  • Facebook and WordPress plugins, code snippets, and form widgets to gather leads and watch them on site.
  • Simple email editor that makes it easy to target drips to specific users
  • Easy-to-use statistics to learn more about your results

Pricing

Starting from $9 /month

5) Quickmail

QuickMail.io has become one of the simplest ways to automate outbound, personalized emails. Now you can generate leads with automated outbound emails & smart follow-ups. It integrates nicely with the tools like Gmail, Google Drive, Zapier, Calendly, Close.io, Sendgrid, etc.

Features

  • Send unique personal emails
  • Schedule as many follow-ups as you want
  • Best-in-class reply detection
  • Schedule messages
  • Discover key insights
  • Customize and add more variations to each email touch

Pricing

Free 14-day trial/Paid

6) Vision6

With Vision6, design, send, and analyze all your email marketing campaigns. Professionally designed templates with a user-friendly drag-and-drop editor automate your customer journey exceptionally.

Features

  • Spreadsheet view to visually segment contact lists
  • Automatically share your emails on social networks
  • Contact customers with emails or SMS messages
  • Gather contacts via forms, Facebook page, or integrations
  • Keep contacts interest with autoresponders

Pricing

Starting from $9 /mo: Send 2,500 emails to 500 contacts

About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Tools You Need To Send Killer Drip Emails

20 Powerful Digital Marketing Tools to use in 2017

When it comes to marketing, there are plenty of awesome tools. You can have your choice of tools whether doing content marketing, email marketing, social media marketing, search or anything else.

But the sheer number of available tools leaves you puzzled enough to decide from where to start.

And, so to help you, we’ve compiled a list of our favorite digital marketing tools you should use for your marketing needs in 2017:

1) Inspectlet

“Website Heatmaps, Session Recording, Form Analytics”

Inspectlet records videos of your visitors when using your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on site to know how visitors are using your site.

Pricing

Free

2) Wappalyzer

Identify technology on websites

Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, e-commerce platforms, web frameworks, server software, analytics tools and many more.

Pricing

Free

3) MozBar

Your all-in-one SEO toolbar for research on the go. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty, it’s all only 2 clicks away!

Pricing

Free 30-day trial/paid

4) Pitchbox

 “Influencer outreach & content marketing platform for guest posting”

With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, and LRT ensure that you only pull back the most authoritative publishers.

Pricing

$195/month-$395/month

5) Clickfunnels

The tool helps you do Landing page and A/B testing with affiliate marketing. It builds complete sales funnels you can drive leads and buyers too.

Pricing

Free 30-day trial/Paid

 6) Keywords Everyhwhere

A plugin to get you search volume, CPC in search, console, and analytics for almost all the keyword research tools out there! So, whether you are an online advertiser, copywriter, blogger or all-round content addict tired of the back and forth steps involved in SEO research, this free extension is going to save you a lot of time.

Pricing

Free

7) HitTail

HitTail is the only long tail keyword tool that generates keyword suggestions by analyzing your existing website traffic. It provides you with very specific long tail keywords that are relevant to your audience.

Pricing

Free Trial/ Paid

8) Google Webmaster Console

Track your site’s search performance with Google Search Console and browse around for more webmaster resources. Find your inbound links, search impressions, positions & clicks, crawl status; all with this tool.

Pricing

Free

9) Boomerang

Boomerang for Gmail lets you take control of when you send and receive email messages. With its use, you can write an email now and schedule it to be sent automatically at the perfect time.

Pricing

Free/Paid Subscription

10) ManageFlitter

The easiest tool currently available for managing twitter accounts you follow. Manage multiple accounts, grow your business on Twitter, use awesome analytics, schedule tweets at optimal times; all of these with ManageFlitter.

Pricing

Free/ $12-49 per month

11) HiPlay

Use HiPlay to recycle content on social, working in conjunction with Buffer. Continuously re-post your evergreen content based on category and selected posting time.

Select social media profiles from your Buffer account, build your Content Library, save posts you want to share multiple times, posts will be sent to your Buffer queue on a set schedule automatically.

Pricing

$5- 25 /mo

12) AutoPin

Leverage automation on Pinterest to attract more clients. In a few clicks, you can set up an automation profile, automate & schedule your pins and drive more traffic back to your site. A tool to generate new clients and more sales on Pinterest!

Pricing

Free 5-day trial/Paid

13) Megalytic

Megalytic is used by digital agencies, marketers and business owners for faster, more insightful and better-looking analytics reports. The tool helps you deliver the right data, to the right people, at the right time. Now, connect your data, create your reports and simply deliver to your audience with this superb tool.

Pricing

Free trial/Paid

14) Call Rail

Use Call Rail to track, record, route calls/conversions in analytics. Its voice intelligence technology automatically analyzes the content of a call to determine if it is a lead or not in real time. It also offers Visitor & Keyword Call Tracking along with Dynamic Website Call Tracking.

Pricing

Free 14-day Trial/Paid

15) Google Consumer Surveys

Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices, allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.

Pricing

10¢ to $3.00 per complete

16) Google Page Speed

With Google PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly. It can integrate with your Apache or Nginx web server to automatically optimize your site. You can also integrate the PageSpeed optimization library.

Pricing

Free

17) Nuvi

Nuvi is a tool to increase online conversations. Beautiful, insightful, data-driven designs fuel your strategy and guide your decision-making process.

Its visualizations have been designed to provide actionable insights as quickly as possible to key decision makers. Real time tracking, analytics, competitor comparison reports, and brand name mention tool; all at one place.

Pricing

On Request

18) Marvel

Marvel is used to create and present clickable, interactive prototypes complete with added gestures, clicks, and transitions to look and feel like a real working site. Now it’s super easy to turn sketches, mockups and designs into web, iPhone, iOS, Android and Apple Watch app prototypes.

The screens you doodle in your notebook can easily be incorporated into Marvel through taking pictures and linking them together to form a realistic prototype.

Pricing

Free/Paid

19) Google Structured Data Testing Tool

With Google Structured Data Testing Tool, you can prototype or directly test your structured data. Simply, build, test and release it. The tool makes it faster and easier for developers to understand and use.

Pricing

Free

20) Gtmetrix

GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. The Report gives you the full picture on how your site loads and helps you detect where issues are present.

Explore and try these tools and let us know what you like and what you don’t, in comments below.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 20 Powerful Digital Marketing Tools to use in 2017

7 Big Affiliate Marketing Mistakes You Must Not Make

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In Affiliate marketing, all you do is classify a product, sign up to its affiliate program, promote it, make sales and get paid commissions.

It is a profitable online business; one of the ways people make money online without ever going through product creation and all that it involves.

It’s simple to get started with affiliate marketing on the Internet and at the same time, you are more likely to make mistakes.

Here is a list of 7 common mistakes made by affiliate marketers:

Affiliate Marketing Mistake #1: Selling Instead Helping

When you find your niche, focus your efforts on helping people solve their problems. The task of an affiliate marketing site is to attempt to drive traffic to the merchant site, and not to try to sell the products.

They are promoting a product just for the money! How can you ever sell anything effectively without knowing the product?

Never sell something you either don’t understand or don’t care about!

Affiliate Marketing Mistake #2: No Email List

An email list is a key part in affiliate marketing. By maintaining an email list, you get the opportunity to advertise a client’s services or products to potential customers frequently.

However, if you shortage an email list, you lose the chance to reach to a massive audiencethus minimize the prospects of up-sell. You should avoid this mistake by confirming that you have an email list.

Affiliate Marketing Mistake #3: No Keyword Research

Keyword research is a very key factor in affiliate marketing. You are expected to lose a lot of traffic, if you do not use the proper keyword research.

Actually by undertaking a detailed and complete keyword research, you get to know exactly what people are looking for when searching for the products & services.

It helps you to develop your web page or landing page subsequently, do proper on page SEO, and to target those specific keywords which can get a lot of traffic to your website or blog.

 Affiliate Marketing Mistake #4: No Tracking

One of the main steps while performing affiliate marketing is to create a unique tracking affiliate link on each page throughout the process.

For example, if your merchant site is Amazon, follow the easy process on the website to create a unique tracking affiliate link. This will help you know which pages are transforming to the growth and sales of the products.

There are some of the key metrics you need to find for marketing success:

Affiliate Marketing Mistake #5: Not Focusing onContent and Targeted traffic

To succeed in Affiliate Marketing you require:

As a blogger and an affiliate marketer this matters more than everything.

Many bloggers focus on things like color, design and size of fonts when really their main concern should be quality content and significant search engine traffic.

There is no point in having the best theme and being put on the strongest server, if you don’t have quality content that attracts readers.

Affiliate Marketing Mistake #6: Promoting Too Many Services or Products

As an affiliate marketer, you cannot be progressive by advertising too many affiliate services or products at the same time.

In most of the examples, affiliate marketers select so many products in the confidence that they will earn a huge share of commission after these products are sold.

However, prospective customers are only interested in useful products. You should not promote a number of products at once since you will not be able to plan sufficient time for each product.

That means a decrease in sales. The solution to this mistake is focusing on increasing sales as opposite to increasing the number of affiliate products or services.

Affiliate Marketing Mistake #7: Don’t Invest in Required Tools

There is no business you can productively do online without spending in the right tools. For bloggers who want to make it in affiliate marketing, there are some of tools you need to get in order to surely affect your sales. For example- ClickMeterThirsty Affiliates, or Amazon Product in a Post Plugin

Some of these tools include:

  • Best web hosting for fast speed
  • Specialized fast loading theme
  • Popup Domination
  • Premium product review plugins that support user-generated reviews
  • SEO tools – for example Plugins like Yoast

And importantly, they don’t keep up to-date with changes in the marketplace. Algorithms, SEO and Social Media are shifting all the time.

Wrap-up

Affiliate marketing on the online takes hard work and efforts just like any other stream. It’s not a “Get Rich Fast” system. To succeed as an affiliate marketer you should always be learning – and this blog has lots of resources for that.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Big Affiliate Marketing Mistakes You Must Not Make

7 Superior A/B Testing Tools You Need on Your List Now

A/B testing tools are one of the most popular ways to improve conversion rates through marketing efforts.

Running A/B tests gives you real, quantifiable data on your users and can help you make informed, educated decisions to improve your business and ensure that every change produces positive results.

A/B testing tools help you with:

There are several AB testing tools available, and the numbers will keep on increasing regularly.

1- VWO

Visual Website Optimizer (VWO) is the world’s leading A/B testing tool. This tool has ability to easily change headlines, buttons, images or any other elements to create multiple variations of your website to test. You can track revenue, signups, clicks and other conversion goals and get real statistical data and results.

VWO claims a simple, easy-to-use interface and comes with an impressive 7 different testing options:

  • A/B Test
  • Multivariate Test
  • Split URL Test
  • Targeting
  • Usability Test
  • Conversion Tracking
  • Heatmap and Clicks

Pricing

Free/ Subscription ($49 — $999/month)

2- Convert

Convert is a testing group for A/B, multivariate, and split URL testing. It offers a simple testing wizard to walk you through setting up A/B tests. Just drag and drop elements to build your own tests. Multivariate testing is also supported to dig deeper into the preferences of your visitors.

It has a WYSIWYG editor, Google Analytics integration, revenue and conversion tracking, bounce and engagement measurement, behavior and segmented targeting, and more.

Pricing

Free (15-days Trial) / Subscription ($499- $6,999/month)

3- Optimizely

Optimizely is the world’s leading experimentation platform, allowing businesses to deliver endless experimentation and personalization across websites, mobile apps and connected devices.

It offers a simple visual editor that makes each element on every page editable. Use A/B and multivariate testing with WYSIWYG editing, real-time reporting, track engagement, clicks, conversions, sign ups, or anything else that matter to you.

Pricing

Free (30-days Trial)/ Subscription

4- Maxymiser

Maxymiser is a powerful tool to optimize customer experience and create sophisticated campaigns. Offering simple A/B tests right through to refined multivariate tests, with the ability to quickly and easily create and launch tests on any public or protected page with just one line of code, using the easy to use visual editor.

It provides cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue.

Pricing

Available on request

5- AB Tasty

AB Tasty is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications which offer content personalization and user engagement. It offers an easy-to-use and feature-packed solution to run all kinds of A/B and multivariate tests with least technical integration.

Pricing

Free/ Subscription (£199- £349 per month)

6- Five Second Test

Five Second Test is a simple A/B testing tool to the test first impressions of your designs. Upload an image or mockup, and set your questions. Testers have five seconds to view your image and then answer the questions. There are a number of different types of tests to choose from, including the Click Test, Preference Test, or Nav Flow Test.

Pricing

Free/ Subscription ($79- $396/ month)

7- Qubit

Qubit is a testing platform focused mainly on personalization. It gives marketers the tools to understand their visitors and personalize their online presence to drive conversions in real time. If advanced segmentation or personalization is a primacy for your business or clients, Qubit is a tool worth checking out.

Pricing

Free

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Superior A/B Testing Tools You Need on Your List Now