We are living in time where people prefer to attend webinars instead of seminars. Webinars have taken the digital marketing by storm.
Want to improve sales enablement? Have you considered Webinars in your marketing strategy?
Till 2014 only 62% marketers were using webinars. No matter where you are, you can attend a webinar from anywhere in the world.
10 ways in which webinar can provide benefits in sales enablement are listed here in this article:
Real-time Connectivity and Interaction:
Webinars have much potential to increase sales enablement as presenter can directly connect with the audience watching it. Everyone who has an internet connection can view the session and it provides an interacting platform for users, without asking for their physical presence. Here, you get the opportunity to widen your reach and so, sales can be improved greatly with the use of the strategy.
A better and efficient way of promotion:
In marketing, promotions play a key role. Webinars let you promote your website or company in a different and unique way. The exposure of your brand increases effectively with the help of these. It is scientifically proven that people tend to understand more about the products and services through videos in a better and proficient way.
It is convenient yet impactful:
These days almost everyone has access to internet connection so it can be used as a means for marketing. This marketing approach is quite convenient and on-demand because it provides users with full demonstration of products and end up engaging large audience. And hence help in sales enablement.
Let you connect with bigger audience:
The audience attending or watching your webinar is considered as viewers. It works the same way as YouTube channel does, as you can easily make new contacts with the help of your presentations. The concept of webinar marketing is used as a weapon by sales team or management for enhancing the sales.
Helps you in establishing credibility:
It is an effective approach to make your ideas even more credible. When the presenter hosts the webinar then they can easily convince people who are watching it by interacting and lending them the full-fledged knowledge of the product. This way one can efficiently increase sales and establishes lifetime connections with customers.
Allows you to enhance brand awareness:
Brand awareness is a crucial part of marketing strategy. Webinars help in brand awareness by making audience more aware about your brand’s product by running advertisements and doing consistent promotion. A webinar set up allows you to have a big consumer base as it contains visual images of your brand.
This works as an inexpensive approach:
With the help of webinars, sales can be increased up to a great extent as they are not much expensive and some of the services are even available free of cost. This strategy provides you with assurance of better marketing results. And the best part is that it does not cost a lot.
Webinars let you reach more consumer:
It enables you to reach out to the potential audience. Digital marketers including creative designs to their webinar slides can lure viewers and draw potential leads for sites/businesses. The more engaging and interactive your session will be the more number of people you will be able to involve with your brand.
Helps you measure your market reach:
It provides you such tools with the help of those you can easily measure your market reach. When the brand is aware about the number of users it has reached with a specific webinar, then they can work accordingly measuring their marketing pitches.
Increased probability of converting unaware audience
Never doubt that people who attended the webinar are the only ones interested in your goods or services. There are chances; they might have missed the session because of unavailability of time. They can be your potential leads if they are interested in the products you are selling so use these non-attendees for sales enablement by following them up.
There is no doubt that webinars make up a great marketing tool because you can broadcast the information about your brand and products through it. Digital marketers connect with greater audience and discuss the pros and cons of it so that they can make the right choice.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance.
This webinar walks you through what it’s like on the receiving end of sales enablement programs, and gives you actionable tips on how to ensure your sales enablement programs are helping your sellers, not getting in their way. Find out how to increase adoption and use instead of implementing a tool that falls flat.
The post has been written by ‘Ariba Khan’, working as a content writer at ‘Delhi School of Internet Marketing’, a premier Digital Marketing Institute that offers digital marketing course. She has a knack for writing and continues sharing her views on Digital Marketing topics. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.