The purpose of Web Analytics is to understand and optimize Web usage. Web Analytics is used to measure the traffic of your website. It can be used as a tool to access and improve the effectiveness of a website. It can also provide the information about the number of visitors and page views.
To help you obtain important insights, here are 9 website analytics tools to consider using to optimize your success online.
Clicky is web an analytics tool which helps you to get real-time analysis including spy view. The main dashboard comprises a variety of website stats that can be customized based on date.
It offers a link report that shows all external websites sending traffic to you. It is simple to use and gives all the information about your website. You can also check your information from anywhere by using Clicky’s mobile version.
Kissmetrics as a tool tracks the movement of the visitors on the website. It helps you to track the visitors to optimize your business mechanism. It also helps you in customer acquisition as well as customer retention by giving you information on user engagement.
In KISSmetrics, you will get to know about everything that a person has done, from the first point to the last.
Mint is a self-hosted and easy-to-install web analytics tool. It shows the real-time statistics and can track website visitor’s information. It is equivalent to Google Analytics in terms of the kinds of data it collects. It tracks all basic information like referrals, searches, popular pages and traffic trends.
It offers you a unique skill to open up a chat window with visitors of your choice as they browse your site. WordPress users can install a plugin that allows them see this data in the dashboard of their blog.
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eTracker is an analytics tool that gives you real-time data and sets qualitative and quantitative analysis so you can have all the information you need to value your site’s traffic.
Histats is a free web statistics tool and stat counter to help you track your website visitors down to which pages they are staying and where they are coming from. It also provides logs that webmasters can use to match campaign stats.
AWStats is measured to be a remarkable web analysis tools on the Web that will analyze log files coming from services such as HTTP, FTP servers and streaming media. It defines a visitor on the basis of the user agent and IP address. It is a perfect tool for monitoring whether someone is hotlinking files from your site.
Their main interface comprises of a single page that is divided into different sections, each providing a summary of statistical data. These include daily visits, list of referrers, search terms etc.
StatCounter is a trustworthy and powerful web tracker that is customizable based on your data necessities. It is different from other applications that offer server side statistics in that it involves you to add a special code right into your website to collect info about your visitors.
Free / Subscription
Inspectlet is an analytics tools more focused on Usability testing. It has four important features, which are: eye tracking heatmaps, screen capture, customizable metrics, and real time analytics. It goes beyond just providing the basic visitor metrics.
Above mentioned tool is a list of Google Analytics alternatives that you can use to check your website’s stats. Understanding your customers and the way in which they interact with your brand in the digital world holds the key to future success and growth.