20 Powerful Digital Marketing Tools to use in 2017

When it comes to marketing, there are plenty of awesome tools. You can have your choice of tools whether doing content marketing, email marketing, social media marketing, search or anything else.

But the sheer number of available tools leaves you puzzled enough to decide from where to start.

And, so to help you, we’ve compiled a list of our favorite digital marketing tools you should use for your marketing needs in 2017:

1) Inspectlet

“Website Heatmaps, Session Recording, Form Analytics”

Inspectlet records videos of your visitors when using your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on site to know how visitors are using your site.



2) Wappalyzer

Identify technology on websites

Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, e-commerce platforms, web frameworks, server software, analytics tools and many more.



3) MozBar

Your all-in-one SEO toolbar for research on the go. On-page elements, HTTP status codes, link metrics, schema markup, keyword difficulty, it’s all only 2 clicks away!


Free 30-day trial/paid

4) Pitchbox

 “Influencer outreach & content marketing platform for guest posting”

With multiple prospecting profiles and intuitive keyword search, Pitchbox allows you to find influencers in your niche in a matter of seconds. Integration with top SEO providers, such as Moz, Majestic, SEMRush, and LRT ensure that you only pull back the most authoritative publishers.



5) Clickfunnels

The tool helps you do Landing page and A/B testing with affiliate marketing. It builds complete sales funnels you can drive leads and buyers too.


Free 30-day trial/Paid

 6) Keywords Everyhwhere

A plugin to get you search volume, CPC in search, console, and analytics for almost all the keyword research tools out there! So, whether you are an online advertiser, copywriter, blogger or all-round content addict tired of the back and forth steps involved in SEO research, this free extension is going to save you a lot of time.



7) HitTail

HitTail is the only long tail keyword tool that generates keyword suggestions by analyzing your existing website traffic. It provides you with very specific long tail keywords that are relevant to your audience.


Free Trial/ Paid

8) Google Webmaster Console

Track your site’s search performance with Google Search Console and browse around for more webmaster resources. Find your inbound links, search impressions, positions & clicks, crawl status; all with this tool.



9) Boomerang

Boomerang for Gmail lets you take control of when you send and receive email messages. With its use, you can write an email now and schedule it to be sent automatically at the perfect time.


Free/Paid Subscription

10) ManageFlitter

The easiest tool currently available for managing twitter accounts you follow. Manage multiple accounts, grow your business on Twitter, use awesome analytics, schedule tweets at optimal times; all of these with ManageFlitter.


Free/ $12-49 per month

11) HiPlay

Use HiPlay to recycle content on social, working in conjunction with Buffer. Continuously re-post your evergreen content based on category and selected posting time.

Select social media profiles from your Buffer account, build your Content Library, save posts you want to share multiple times, posts will be sent to your Buffer queue on a set schedule automatically.


$5- 25 /mo

12) AutoPin

Leverage automation on Pinterest to attract more clients. In a few clicks, you can set up an automation profile, automate & schedule your pins and drive more traffic back to your site. A tool to generate new clients and more sales on Pinterest!


Free 5-day trial/Paid

13) Megalytic

Megalytic is used by digital agencies, marketers and business owners for faster, more insightful and better-looking analytics reports. The tool helps you deliver the right data, to the right people, at the right time. Now, connect your data, create your reports and simply deliver to your audience with this superb tool.


Free trial/Paid

14) Call Rail

Use Call Rail to track, record, route calls/conversions in analytics. Its voice intelligence technology automatically analyzes the content of a call to determine if it is a lead or not in real time. It also offers Visitor & Keyword Call Tracking along with Dynamic Website Call Tracking.


Free 14-day Trial/Paid

15) Google Consumer Surveys

Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices, allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.


10¢ to $3.00 per complete

16) Google Page Speed

With Google PageSpeed Insights you can identify ways to make your site faster and more mobile-friendly. It can integrate with your Apache or Nginx web server to automatically optimize your site. You can also integrate the PageSpeed optimization library.



17) Nuvi

Nuvi is a tool to increase online conversations. Beautiful, insightful, data-driven designs fuel your strategy and guide your decision-making process.

Its visualizations have been designed to provide actionable insights as quickly as possible to key decision makers. Real time tracking, analytics, competitor comparison reports, and brand name mention tool; all at one place.


On Request

18) Marvel

Marvel is used to create and present clickable, interactive prototypes complete with added gestures, clicks, and transitions to look and feel like a real working site. Now it’s super easy to turn sketches, mockups and designs into web, iPhone, iOS, Android and Apple Watch app prototypes.

The screens you doodle in your notebook can easily be incorporated into Marvel through taking pictures and linking them together to form a realistic prototype.



19) Google Structured Data Testing Tool

With Google Structured Data Testing Tool, you can prototype or directly test your structured data. Simply, build, test and release it. The tool makes it faster and easier for developers to understand and use.



20) Gtmetrix

GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. The Report gives you the full picture on how your site loads and helps you detect where issues are present.

Explore and try these tools and let us know what you like and what you don’t, in comments below.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 20 Powerful Digital Marketing Tools to use in 2017


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