17 Lead Nurturing Stats No One Can Afford To Miss

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  1. 50% of leads are qualified but not yet ready to buy.
  2. 79% of marketing leads never convert into sales.
  3. 25% of leads are legitimate and should advance to sales.
  4. Lead nurturing emails to get 4-10x the response rate compared to standalone email blasts.
  5. Nurtured leads make 47% larger purchases than non-nurtured leads.
  6. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  7. 74% of companies say converting leads into customers is their top priority
  8. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified.
  9. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  10. 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.
  11. 34.1% of businesses don’t use any attribution model to measure marketing performance.
  12. 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified.
  13. Businesses that nurture their leads experience a 45% lift in lead generation ROI.
  14. Nurtured leads experience a 23% shorter sales cycle.
  15. 48% of businesses say most of their leads require “long cycle” nurturing with many influencers.
  16. 74% of top-performing companies use automated lead nurturing.
  17. 96% of B2B marketers say segmentation is the most valuable method for improving conversion rates.

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 17 Lead Nurturing Stats No One Can Afford To Miss

11 Lead Form Examples You Need To 10x Your Conversion

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Lead generation pages are designed precisely for the purpose of capturing personal information, used further to nurture that prospect down your marketing funnel.

Below are 11 of the best lead capture forms, from which you can steal great design tactics to make yours high-converting.

#1 TopTal

TopTal is a site for hiring the top 1% of developers and designers. It has one of the best lead capture forms.

Their form has no distractions, is well-designed, and follows to all of the usual conversion optimization best practices. It uses conditional logic to ask different questions to different users based on your previous answers.

During the entire process, it supports trust signals such as their phone number and client list.

#2 Unmetric

The good stuff about this form is the form and CTA are both colors contrasting, which helps draw the visitor’s attention to that exact part of the page. Company symbols at the bottom of the page establish trust and validity.

#3 U Test

This page does a great job in boosting visitors to sign up. With so strong statements of benefit ‘Earn Money On Your Own Schedule’, you would certainly be willing to spend a little time in filling in the form.

#4 iPro Academy

iPro Academy did well in their lead generation forms.

The headline indicates you’ll get powerful industry trade reports that not even professional advertisers know.

This form is encouraging visitors to download the material with the clear CTA ‘Download Now’. The copy below the CTA button indicates that your information is completely safe.

#5 Litmus

In this form, there’s only one form field, so you don’t have to give up too much to get the email report in return. The copy is inclusive, but brief — allowing you know all the benefits of downloading the report.

#6 DSIM

DSIM is another great example of a company standing out among the crowd with a well-executed lead generation form. The “Google Partner” badge aligns the business with one of the most recognized brands in internet marketing. The CTA button lets prospects know what will happen after they convert on the form. The copy concisely explains all the benefits of attending 2 hours demo.

#7 BounceExchange

BounceExchange’s lead generation form is another impressively-designed, example of how you can collect leads without using the usual boring form designs. In combination with the clear call to actions button, and a refined progress bar, make this lead generation form performs particularly well.

#8 SingleGrain

A strong headline visibly highlights the reasons to submit your information on this lead generation landing page. A bright, bold button draws the attention of the user. Here is a fabulously designed form with just one field that does it all, plus engaging colors and contrasts – highly converting combo.

#9 WordStream

Another best example of landing page example, the headline promises a grade in just one minute. You can’t compete with results that quickly. There’s only one form field on this page that the client needs to complete to get their AdWords grade.

#10 Infusionsoft

 Infusionsoft is another hero of conversions with simple and concise lead generation form. The copy is super brief, displaying the benefits of using sales & marketing automation. The Company badges of well-known companies create trust.

#11 Datanyze

 In Datanyze, the lead generation form slides in from the side of the screen when you click ‘request a demo’. Catchy headline, clear CTA button, and fields that take less than 2 minutes to fill in – good layout!

Steal all the good tips from these above-mentioned examples, and you can create your lead generation landing page from “good” to “great” that converts.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 11 Lead Form Examples You Need To 10x Your Conversion

7 Lead Generation Mistakes You Need To Stop Making

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Identifying, reaching and appealing the right audience for your business can be very challenging. The key to making sales is to first generate lead.

From common design errors to missing main features of a lead generation offer, it’s possible you’re making severe lead generation mistakes without even spotting.

Here are 7 lead generation mistakes you completely need to avoid.

Mistake #1: Top Web Pages aren’t optimized

If you’re looking to generate leads, a landing page is an important tool you need to find success. A landing page streamlines and optimizes the conversion process with a single goal.

Businesses sometimes are not optimizing the most trafficked landing pages such as “Contact Us”. Here are chances to seize on prospect interest in your business.

You should have a landing page for every advertising campaign you run. Make sure these pages are optimized with noticeable, separate Calls-To-Action (CTAs), generally placed in the upper left-hand corner for prime visibility. Also consider the addition of special offers on these pages, in order to generate more interest.

Mistake #2: Call-To-Action Lacks Urgency

A Call-To-Action (CTA) button is possibly the most important feature in your whole lead generation campaign. Without CTAs your visitors cannot turn into leads.

Visitors come to your website at different steps in their “buyer’s journey.” A common CTA won’t likely generate many results.

Whether they’re downloading an eBook, signing up for a free trial, viewing a demo product video or some other value-added incentive, prospects need to be able to click-through and convert.

Mistake#3: Not Planning for Realistic Goals

If your lead generation aims are not related to your company revenue target, it’s not likely that you’ll have realistic, reachable targets in place.

Without realistic targets, no matter how great your campaign is, you won’t be able to meet expectations, deliver successful results or get ROI. Make sure lead goals for your campaign are correctly mapped to revenue – before a campaign activates and for the best chance of success.

When it comes to promotion and lead generation, some strategies work better for some companies and you never know which ones work best for you until you test them.

Mistake#4: Lead Capturing Forms are Too Long

The biggest mistake made by many businesses is to ask prospects to fill a long registration form, asking them too much information (ranging from name, age, occupation, email, telephone or mobile number, company name and other details etc.)

Forms that ask for too much information are most likely to disappoint potential interest in your business services and a company may end up losing potential customers.

The top-secret for building a strong bond with your prospects lies in asking least information such as name, telephone number, and an email. Short forms can generate larger numbers of potential leads.

Mistake #5: Don’t have a blog to

blog is one greater tool to use for lead generation. It can help drive traffic to your site and convert it into leads and also inform your audience, or position your company & team as a leader.

HubSpot found that 76% of our monthly blog views come from “old” posts.

Update your blog with new posts regularly, so you can also attract leads by adding opt-in forms nearby the content.

Offering visitors to download eBooks, PPTs, and guides in exchange for their contact information is another way to generate leads through your blog.

Mistake #6: Not Using Finest Lead Generation Tools

If you don’t know your audience, who they are or what they’re doing after taking actions, then you need the right tool to find these answers.

There are several great tools out there that can help you learn about your website visitors and convert them into leads.

These tools give you the useful insight and metrics for your visitors. There are also a few different tools and templates out there that’ll help you create different lead generation features you can put on your site.

Mistake #7: Not Segmenting Leads

Once you capture a lead, you need to be segmenting them into offer-based lists that they accepted or converted on.

The biggest mistake of many marketers to treat their all lead the same. This can lead to you nurturing them with the wrong type of content or a high unsubscribe rate.

Make sure that your email tool is automatically segmenting leads as soon as they convert. You can segment leads based on their industry or interest and others. Don’t treat all leads in the same way; segmentation will guide you to a stronger nurturing and sales strategy.

Wrap-up

When it comes to generating new leads, it’s important that you optimize your landing page, have valuable and significant offers and are using every possible tool to maximize your conversions.

Make sure to avoid above mentioned 7 mistakes, and you’ll be on the path to lead generation success.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Lead Generation Mistakes You Need To Stop Making

7 Tips to Nurture Leads with Marketing Automation

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Lead nurturing is important for any business to move potential buyers down their sales funnel and to increase sales.

The research shows that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost

Marketing automation can help drive sales revenue by nurturing leads so that sales opportunities come from customers with the right level of needs. It helps you pinpoint, segment, and target your individual buyer personas as you develop your inbound marketing strategy.

Check out these 7 ways you can use marketing automation to help nurture your leads-

#1 Lead Scoring

Pick a marketing automation tool that offers lead scoring. Lead scoring means you can rank leads by how likely they are to purchase, which in turn lets you, laser-focus your efforts on the most positive leads.

With lead scoring, you can give scores based on a wide range of standards such as:

  • Budget
  • Purchasing power
  • Presence at live or online events
  • Awareness in your business
  • Buying signals
  • Demographics such as location or industry

When you score your leads, you give yourself an insider’s guide to which leads are the most possible to become productive clients.

#2 Stay with Customers throughout the Sales Cycle

From the minute a client first shows interest in your products to the moment they decide to purchase, you have various opportunities to get in touch and guide them towards buying. Marketing automation makes sure you never miss one of those probabilities.

Lead nurturing confirms that you know properly when a lead is ready to buy because you will have communicated with them throughout the sales cycle.

Following up two, six or twelve months down the line will keep you in touch with your clients throughout the buying cycle and open the way for repeat purchases or upselling.

#3 Nurture the Most Potential Leads

Marketing automation helps you keep in touch with the most potential leads. For example, you have a lead who:

  • Scores highly in your lead scoring system
  • Shows active interest in your company
  • Downloads an opt-in offer or signs up for emails
  • Requests a call back about your services
  • Frequently visits your sales page

With marketing automation, you can set trigger points that match promising lead actions, when a trigger point is reached, your software will automatically send an email, schedule a call, or whatever action you input.

It helps you to pinpoint and reach out to the best leads so your effort isn’t wasted on those that are doubtful to convert.

#4 Conduct Real-Time Notifications

It’s important for lead nurturing to be suitable and applicable to each lead. No matter where your potential lead is in the sales funnel, they may need to be reminded about an offer or action they need to take.

Marketing automation can help to confirm that real-time notifications can be used to meet the needs of your leads quickly.

#5 Reach the Right Audience on Social Media

Social media is the best place to meet new leads and start good conversations with them. Marketing automation helps you make the most of social media.

With marketing automation you can set up timed social media posts, design your schedule, well-planned your posts in front of the right leads at just the right moment.

It boosts your leads to more interaction, such as links to download or online events, special offers and more.

#6 Investigate Lead behaviors

Marketing automation makes it easy to investigate into your leads’ behavior and collect valuable information that you can use to improve your marketing efforts. You can learn a lot from lead behavior such as:

  • Click patterns
  • Time spent surfing
  • Post engagement
  • Pages visited
  • Signups and downloads

With marketing automation, you can send out information that is perfectly suited to each behavior and designed to nurture those prospects.

#7 Offer Focused Information

Your customers like promised information. Information that isn’t useful or detailed to them will quickly be thrown out – and your business along with it.

With marketing automation, you can section your customer list by any number of reasons including downloads, purchase history, behavior on your website, social media engagement, demographics, and much more.

That means you can wisely build a marketing campaign for each segment, making sure your customers only see the information that matters the most to them. And, you can build a trust and guide them towards the sale.

Wrap-up

Generating sales leads is dynamic for the growth and future of your business. Marketing automation takes the trouble out of finding and refining the most profitable leads, helping you build a stronger customer base.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Tips to Nurture Leads with Marketing Automation