[INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

how-to-use-twitter-for-business-dsim

Twitter is a powerful marketing tool for most businesses. This social network can be used to reach out to your customer base and build brand equity.

It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.

In this Infographic, you’ll learn how you can leverage the popular social media network to drive more traffic to your business or website.

twitter-for-bussiness-dsim

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

21 Stats That Prove You Need To Do Marketing on Twitter

 

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  1. Twitter has 317 million monthly active users.
  2. 77% of top 100 companies are on Twitter.
  3. 70% of small businesses are on Twitter.
  4. 33% of Twitter users follow a brand.
  5. 42% of consumers learn about new products and services via Twitter.
  6. Engagement is 200% higher for tweets that include image links.
  7. Engagement is 17% higher for tweets that contain less than 100 characters.
  8. The retweet rate is 86% for tweets that contain links.
  9. 92% of engagement with brand’s tweets comes in the form of link clicks.
  10. Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
  11. 50% of shoppers have made purchases based on recommendations found through a social network.
  12. 79% of Twitter users are more likely to recommend brands they follow.
  13. 67% of Twitter users are more likely to buy from brands they follow.
  14. 85% of followers feel more connected with a small business after following them.
  15. 63% of people follow Small Business to show their support for them.
  16. 58% of top brands have over 100, 00 followers on Twitter.
  17. The average Twitter user follows five businesses.
  18. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
  19. 76% of consumers are likely to recommend the brand following friendly service.
  20. 69% purchased from an SMB because of something they saw on Twitter.
  21. 94% plan to purchase from the SMBs they follow.

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Stats That Prove You Need To Do Marketing on Twitter

6 Fool-Proof Ways to Scale Your Social Media Exposure

The key to any successful social media strategy is how you interact with your leads on social media.

Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, useful content helps bring in quality leads.

Done right, social media strategy will have a huge, positive effect on your conversions and sales. Let’s look at how scaling your social media helps achieve this.

#1 Complete and useful Company Bio

Your company’s bio must be comprehensive and informative. Mainly, all of the basic information, location information and hours of operation should be listed in a social media company bio.

Try to have the information about who the company is and what it does as short as possible while providing the most facts possible. Consider using a brand slogan or motto or story to drive a major point across instead of long paragraphs of information.

#2 Build Trust with Followers

As a business becomes a reliable entity in an industry, users count on the information shared by that brand to be the truth.

In times of disaster, major tragedies or serious events, social media is the easiest and fastest way to get information to users.

The promptness of social media posts reaching the masses lets friends and family members to check on those in an affected area. It also helps those directly affected to know where necessary resources can be located.

#3 Partner with Influencers

The important way to scale is to have your company partner with influencerson social media. An influencer is a person on social media that constantly creates content for their usually large and very engaged audience on a regular basis.

By partnering with influencers, you’ll be able to gain better visibility for your services, a strong relationship with a recognized voice in your industry, exposure to a significant audience, an increased following, and applicable traffic driven to your web assets.

See how Hallmark partnered with top fashion blogger and Instagrammer, Blair Eadie of Atlantic-Pacific on a longer-term sponsored collaboration.

Many brands are now deciding to engage audiences more efficiently with longer-term partnerships where the influencer becomes a strategic and central part of the main marketing campaign.

#4 Digital Takeovers

The main digital takeover of social media has started major live video related trends.

The creation of platforms like Instagram, Periscope, Snapchat and Facebook continuous live video streaming allows brands to share live stories, live coverage and relevant information directly with its audience.

In today’s technically advanced world, being this useful does appear to be essential.

#5 Lower Costs for Marketing

If you are promoting on a business social media page, it costs nothing but an employee’s time. A business can go for paid social media advertisement campaigns and sponsored posts as well.

These campaigns are seen by more audiences of a social media platform than just those that are directly linked to the brand. The lower cost of marketing may make it possible for a brand to offer more advertising.

Brands will have a larger audience for promotions and special offers. The amount of revenue a company gets from brands promotions alone can help expand a business’s audience.

The larger audience likely combined with more purchases being completed from promotional materials far surpasses any cost of marketing via social media.

#6 Scaling Coverage with Expansion

Social media can be used to constantly engage with an existing audience. At the same time, it can grow an audience to expand business processes.

Users may demand that brands be present on multiple social media channels as some only pay attention to one or two social media networks often.

It doesn’t displease to share something a little humor and off topic sometimes. It shows the audience that the brand knows how to have fun and that life can’t be serious all of the time. A little humor once-in-a-while is a good thing, just be sure to use it attractively.

Conclusion

It is important to be present on social media. Things posted on social media go viral speedily.

It can make a huge and positive effect on your business driving your salesnumbers up, creating a trending topic, and building a resilient and more reliable audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Fool-Proof Ways to Scale Your Social Media Exposure

21 Mistakes Haunting Your Facebook Ad Campaigns

There are four million advertisers on Facebook and the number here is relied upon to keep going up as businesses make conversions, communicate to customers and get more leads all in one place.

This implies advertising on Facebook is just going to get more aggressive and there isn’t much space for failure.

There are a lot of mistakes that cost advertisers a lot of money; however we have picked a few that climb to the top.

The article here will undertake 21 Facebook Ad Mistakes and will offer the cures to get you nearer to your dream campaign results.

Here they come: 21 serious mistakes haunting even the best Facebook ad campaigns and hurting your CTR.

1) Making a Targeting Mistake

You know the importance of right targeting. Because, no matter how great your Facebook ad copy, design or ad placement is, if it’s seen by an unresponsive or indifferent audience, there won’t be results. Your ads’ cost-per-click when based upon the audience you are targeting can bring a great difference.

You can notice below the cost-per-click for some age groups is higher than the others.

How to avoid it?

Take smart moves & start your Facebook ad campaigns to make sure you are targeting the right audience.

2) Poor Audience and Offer Match

It’s understood that not everybody seeing your advertisement knows about your brand and there, they can get left with wondering, “Why am I seeing this promotion?”

So, if your Facebook ad bounces straight to the “Click here and buy now!” Evaluating your audience match is the way important.

How to avoid it?

Check your Facebook ad’s Relevance Score: A considered metric to help you recognize how your audience is responding to a specific ad. You’ll be paying less for clicks and conversions on higher ad relevancy. The ad’s score can be seen in Facebook reports by performance.

3) Not leveraging Custom Audiences

Custom Audience: One of the best ways to win at Facebook Advertising as it helps you reach audience on the hotter side of the scale. At the point when not using this feature; there’s a huge Facebook advertising potential waiting to be untapped.

How to leverage it?

  • Create a remarketing campaign for collecting leads
  • Remarket to landing page visitors
  • Remarket to past purchasers

4) Not excluding past converters

People frequently make the mistake of forgetting to exclude individuals who have already clicked on the ad and converted. It brings bad results as you continue wasting your ad budget on officially converted people.

It additionally hinders your ad relevancy and makes people get upset when seeing your ads even after making a buy. You may eventually experience ad exhaustion and audience decay.

How to avoid it?

  • To exclude past converters, create new Custom Audiences
  • Use the EXCLUDE feature to stop targeting past purchasers

5) Too much text on the Ad Image

Remember the 20% Rule of Facebook ads; it infers that only 20% of the ad image may contain text. Else, Facebook could say no to distribute your ad. Facebook isn’t as strict as this about their text rules anymore.

At present, your Facebook ad’s text density needs to fit into these 4 classifications:

  • Ok
  • Low
  • Medium
  • High

What to do?

Facebook recommends ad images with little or zero text. If you wish to be 100% sure that your ad image’s text won’t upset your ad results, keep the text density low or use no text on the ad image.

6) Using the Wrong Ad Type

Facebook allows advertisers to experiment with ad types.

While Newsfeed Advertisements are one of the easiest ad types to make, you shouldn’t overlook the various choices such as Video Ads and Lead Ads. Here’s a list of Facebook ad types.

7) Headlines without the exact hook

On an average, we’re enclosed by 5,000 ads/branding messages per day. Accordingly, if your Facebook ad headline fails to catch attention, people won’t keep on reading the ad copy.

How to write better headlines?

  • Emphasize the benefits
  • Keep it short and clear
  • Use numbers in headlines

8) Stuffing Ads with Too Much Text

Talking of Facebook ads, less is often more. Having fewer diversions in your ad copy may get more people to convert.

This Facebook ad example by Target is moderate in regards to both the ad image and copywriting. Individuals could conceivably like this ad more as it doesn’t need a major push to read.

Target’s Facebook ad is clear as day

9) Not experimenting with various ad copies

One of the Facebook ad mistakes is not taking the time desired to craft excellent ad copy.

To examine whether your campaigns underperform due to inadequately composed texts or some other missing ad components, set up a split test and experiment with numerous ad copies.

For example, DaPulse tests different Facebook ad copies

How to write your copy?

  • Find the right tone of voice
  • Stick to what’s important
  • Write with the customer in mind

10) Forgetting to caption video ads

As you neglect to caption your video ads, chances are that individuals won’t tap on the “Play” button and watch the whole thing. That is on account of they won’t have the ability to see what your ad is about, just a video without sound or text.

11) The 24/7 ad delivery

There are several opinions against running your ads on full timetable. Individuals get tired of seeing your ad all the more quickly and you continue spending parts of the budget on low-traffic hours getting fewer conversions.

How to avoid it?

To stay away from Facebook ad exhaustion and monitor your ad frequency, set up a custom schedule and conveys your ads just on specific times of week.

You can use the frequency capping Facebook feature ‘Daily Unique Reach’ in case withdrawing to deliver your ads to the same individual for too many times in a day.

Deliver ads one per day with Daily Unique Reach

12) Bad decision of ad placement

The choice of ad placement is an important factor affecting your Facebook ad results. One of the prior reasons why you may commit an error when choosing your ad placements is the offer and placement inequality.

The most ideal way to discover which ad placements result in the maximum return on investment, test various ad placements and examine the results. Which ad placements to start with; here’s what Facebook suggests.

How to nail it?

13) Amateur Ad Bidding

Facebook works on an auction-type bidding framework, similar to Google AdWords, giving your ad campaigns a genuine bump when applied competently. Facebook advertisements have four distinctive bidding options

To modify and see your bidding options in Facebook Ads Manager, go to the “Budget and Schedule” section.

14) Slow Campaign Take-Off

Sometimes, Facebook ad campaign timelines perform slowly.

For example, here is a campaign and the results are conveying that it failed to start delivering results for nearly 2 weeks:

Your Facebook campaign fails to take off; these could be the reasons:

  • You’ve made too many ad groups of A/B test variations with low budgets
  • You ad images fail to catch individual’s attention
  • Low relevance of ads (due to bad audience targeting)
  • Using the wrong bidding options
  • Being impatient and rolling out rapid changes

How to avoid it?

To serve your ads to more people at the beginning of the campaign, increase your initial budget and expand the audience size for a week.

15) Leaving Facebook No Time for Optimization

Another Facebook ad mistake is depending excessively on moment delight, expecting a new Facebook campaign to deliver amazing results in an initial couple of hours.

As per Facebook, its ads delivery system takes 24 hours to adjust the performance level of your ad. It can take longer when an ad gets edited frequently.

What to do?

Whenever you make considerable changes to your campaigns, consider waiting for no less than 24–48 hours for drawing any conclusions.

Take a look at this campaign results graph below. It was set live on February 12, and Facebook took almost 48 hours to collect data and start delivering ads on full steam.

16) Low Landing Page and Facebook Ad Match

There are likewise numerous Facebook ads that prompt the company’s home page or irrelevant landing pages.

Promising one thing in your Facebook ads and then neglecting to keep the message constant throughout your sales funnel could be an expensive mistake. Your prospect whose interest lies in a specific product and fails to discover it on your landing page may be prone to leave the page.

Use the same messaging throughout your sales funnel, to keep your Facebook ad’s and landing page’s value propositions aligned,

17) Doing the Wrong Kind of A/B Tests

Not all your split testing ideas are relevant; additionally with limited ad budgets, your A/B testing capacity is limited to a couple of tests per month. Here, you need to make your own prioritization rules.

18) Neglecting the conversion tracking

To neglect the conversion tracking and get your Facebook campaigns up and running is not manageable in the long term. Without correct conversion tracking, you’ll have no chance for analyzing your ad results.

‘Facebook Pixel’ is the tool to track off-platform conversions and to use it; you have to install it to your website.

19) Poor Landing Page UX

Regarding Facebook ads, you should consider the ad placement when building a landing page.

For example: If you are targeting Mobile audience, ensure your landing page is optimized for mobile rather than desktop.

See this extremely clear-cut ‘Lost Password ‘mobile landing page by Slack:

20) Leaving Ads unattended

Once you leave ads on their own, they start making trouble. To monitor Facebook ad campaigns under control, go for weekly checkups. It might be worth inspecting your ad campaigns even more regularly after the initial setup.

Monitor these eight Facebook ad metrics:

  • Ad frequency
  • Relevance score
  • Click-through-rate vs. conversion rate
  • Number of leads
  • Facebook Ads customer churn
  • Ad performance by placement
  • Clicks by interests
  • Ad engagement rate

21) Neglecting the Ad frequency

Ad frequency is a Facebook ad metric that shows how frequently people have seen your ad on average. So, the higher your ad frequency, the greater the likelihood that people are drained and exhausted of viewing the same ad over and over again.

Try not to tragically neglect high ad frequency, use it as a pointer that your campaigns might need an update. Also, check other metrics to confirm the fact.

At times, we all run into the risk of committing a negligent Facebook campaign blunder.

When you counter best practices, these turn into protection against ad mistakes. The above-listed mistakes can help you get an idea of what not to do while running Facebook Ad campaigns and also, to collect important takeaways.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Mistakes Haunting Your Facebook Ad Campaigns

How to Use Promoted Pins on Pinterest?

Before hopping over the promoted pins highlight of Pinterest, it gets important to know this long range social networking channel.

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What is Pinterest?

As we know, Pinterest is a social networking site that permits clients to outwardly share, and find new interests by posting (known as “pinning” on Pinterest) pictures or videos to their own or others’ boards and skimming what different users have pinned.

As said the world’s catalog of ideas, this is a medium interfacing people through shared interests i.e. their passion, leisure activities, tastes, and values. This is done in an individual and credible way. A user needs to go for registration to utilize this images sharing site.

This stage is used enormously for uploading, saving, sorting and managing images and other media content.

What is Promoted Pins on Pinterest?

A promoted pin is a paid promotion on Pinterest. These are much the same as customary pins, the only difference is that one has to purchase them to get them seen by other individuals. These are local advertisement units that perform simply well. Promoted Pins can be utilized just for US or UK based business accounts.

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Utilizing this component, a user can focus on specific areas, demographics and gadgets and achieve clients who are looking for or have demonstrated an enthusiasm for the relevant offerings. Promoted pins keep running on an expense for every click (Cost per Click Basis) and the campaign has a predefined day by day spending plan and span.

Pinterest is a fantastic approach to advance your brand image and direct people to your business. Promoted pins bring things a stride further. These look like general pins, yet have extra capacities to build perceptibility, so you get to the target clients at the ideal time.

Why this feature becomes important?

The stage is a standout amongst the most inventive spots for clients to recount their image’s story and carry out the expansion of the brand value all the while. A user can purchase and utilize elevated pins to accomplish all his/her advertising objectives. Promoted Pins help organizations to accomplish their business objectives, regardless of their sizes.

  • Awareness
  • Engagement
  • Traffic

How to create and edit promoted pin campaigns?

To put promoted pins into performance, first pick up a pin, and after that include terms. At that point, you need to set up the targeting and choose who sees it. Next step is of setting up a CPC bid. Later on, pick up a campaign and spending plan. At last, track and examine your elevated pins to perceive how your campaigns are getting along and figure out what to change to enhance results.

Campaigns can be made for various moments, product offerings or to advertise the same Promoted Pin with various targeting. Furthermore, the budget, and start and end dates of a campaign can be managed

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The strides to figure out how to run a Promoted Pin Campaign are shown underneath and you can allude to this as you set up your first campaign.

  • Get started
  • Choose an objective for your campaign
  • Enter your campaign points of interest (details)
  • Pick a Pin to promote (So these appear in the most relevant places)
  • Add targeting details ( Set up targeting so the right people see your Promoted Pin)
  • Set your bid
  • Edit your Pin
  • Set up billing
  • Promoted Pin ad review
  • Edit a Promoted Pin campaign
  • Edit a Promoted Pin within a campaign
  • Add Promoted Pins to existing campaigns

 

About the Author

  • Sarika Singh is the content writer for Delhi School of Internet Marketing, A Digital marketing Course provider In India. where you learn from industry leaders how to do marketing online, bring targeted traffic to website, generated potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more. She has a bachelor’s in journalism, loves reading, writing poems and shares her believes empathetically on Internet Marketing topics. DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks,  track record of results and success is due to its investment in students, best training, and technology. More reviews can be checked out on : https://www.quora.com/What-are-the-reviews-of-Delhi-School-of-Internet-Marketing-Is-it-really-worth-learning

Amazing Facts and Figures about Facebook

Fact 1: 600,000 hacking attempts are made to facebook accounts everyday

Fb facts by dsim

Fact 2:  Open up a conversation in facebook messenger and type “@FBCHESS PLAY” to start a game of chess with a friend.

amazing facts by DSIM

Fact 3: The meaning of the term ‘Poke’ has never been defined

dsim-fb poke fact

Fact 4: There are about 30 million dead people on facebookfbfacts-dsim

Fact 5: People spend 927 million hours a month playing Facebook games

dsim-fbfacts

 

Fact 6: You can’t  block Mark Zuckerberg on facebook

facts by dsim

Thanks for Reading . For more Digital Marketing Buzz visit: http://dsim.in/

 

11 Top Social Media Tips by Experts

Stats have revealed that Social Media Marketing provides 100% higher lead to close rate and having social networking existence for any kind of business has turned out to be truly basic.

Online networking has changed the whole advertising scene, as well as has opened new ways for advertisers that prior were not accessible. Presently, we have a simple approach to achieve our objective clients and to make them aware with the presence of our image.

Essentially, social media greatly affects the promotion technique of a business and so, we have brought a few tips on the procedures joined. Throughout the years, there have been several identities thinking of their master tips driven through experience picked up in the stream.

Few of the social media marketing tips by these transcendent identities with incredible industry presentation and huge learning are mentioned beneath:

Rand Fishkin

Founder of Moz

Rand Fishkin is a known name in the realm of Internet Marketing. He is the founder and former CEO of Moz and also board member at presentation software startup Haiku Deck. He has also written a couple of books on SEO and hosted popular video series Whiteboard Fridays and keeps on expressing his views and tips for upping the social media standards.

Rand Fishkin

“Even if nothing is happening, leave it out there. Sometimes a year later it will go popular for no particular reason. That’s the great thing about the web – you can put something out there, think it has failed, and a few months later it turns out to be a big hit. It can be down to bad timing, or the right person not seeing it first time round.”

Ann Handley

Chief Content Officer at MarketingProfs

Ann Handley talks and expounds on how you can reexamine the way your business markets. Referred to in Forbes as the most compelling lady in Social Media and accepted by ForbesWoman as one of the top 20 women bloggers, she is working as the Chief Content Officer at MarketingProfs, a training and education company with the biggest group of advertisers in its classification. Her book, Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content is a Wall Street Journal Bestseller.

ann

“Serve your audience, not yourself.”

Adam Franklin

http://www.bluewiremedia.com.au

Adam Franklin is the co-author of the Amazon No.1 bestseller Web Marketing That Works. He is likewise the host of a top rating iTunes podcast, an international social media speaker and the marketing manager of Bluewire Media. It’s the web advertising firm he helped to establish in 2005. Adam’s Bluewire Media Blog has become Australia’s No.1 business blog and has been named in the main 20 sites throughout the previous 5 years.

adam franklin

“Every potential customer is on social media, the key is to be human, generous and connect with them”

Dorie Clark

Dorieclark.com

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog.

Perceived as a “branding master” by the Associated Press, Fortune, and Inc. magazine, she is the author of Reinventing You: Define Your Brand, Imagine Your Future, which has been translated into various foreign languages. Her latest book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released in April 2015.

Dorie

“Create 1 piece of content (e.g. a blog) and repurpose 10 diff ways – tweets, audio, short video, etc.”

Danny Sullivan

Danny is the founding editor at Search Engine Land & Marketing Land.

Danny Sullivan is the Chief Content Officer at Third Door Media, and co-founder of Search Engine Land, an industry production that spreads news and information about search engines, and search marketing, SEO and SEM topics. Third Entryway Media likewise creates Promoting Land, a sister site that spreads more extensive digital marketing topics including Social Media, Display Advertising, Email Marketing, Analytics, Mobile, and Marketing Technology.

Danny-Sullivan-head

“Some things aren’t going to change. The importance of having high-quality content will not go away.”

Ryan Deiss

Digitalmarketer.com

Ryan is an adoring spouse, father and an originator of DigitalMarketer.com. In the course of the most recent 36 months Ryan and his group have made a contribution of more than $15,000,000 in terms of marketing tests, Ryan is likewise an exceptionally looked for speaker and advisor whose work has affected more than 200,000 organizations in 68 distinct nations.

Ryan deiss

“Be nice. And helpful. And don’t be a jerk. That is all.”

Michael Stelzner

Social Media Examiner

Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and founder of the Social Media Marketing Society.

michael_stelzner_resized

“For social media, look not to the sale but to the people. Share content, interact & provide value. Then the sales will come.”

Jordan Kasteler

Jordan Kasteler is an independent marketing advisor and business person. He has a past filled with business establishment and serving positions in such organizations as BlueGlass Interactive, an Internet marketing agency and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.

jordan-kasteler-380x311

”Research of not just keywords, but your targeted audience. Who are they and what do they want or need? Keyword research can help tells you what your audience wants, but talking to individuals and creating personas is complimentary.”

Daniel Decker

Danieldecker.net

Daniel is a President of Higher Level Group, founder of the Leadership and Influence Summit, Author Platform Summit as well as a number of other initiatives (online & off).

Daneil decker

 “Be generous. Be consistent. Engage (Social is two-way communication).”

Neil Patel

Neil began Crazy Egg & KISSmetrics.

His own site presents him as a Seattle based business visionary and analytics expert. Also, he is best known for his work in digital marketing.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.

Neil-Patel

“Social Media Marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.”

Avinash Kaushik

Avinash Kaushik is an Indian business person, author and open speaker. In his written work and expressing views, Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.

Kaushik is on the Advisory Board of University of Toronto Rotman School of Management’s program on CRM Excellence and in addition on the Advisory Board of University of California at Irvine’s program on Web Intelligence. He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.

avinash

 “I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Facebook allows you to stay close to people you choose to. YouTube has democratized entertainment and education. Instagram allows you to express your creativity, and soak up expressions from others. Twitter, Pinterest, Google+, others have a role to play as well.”

About the Author :

An article by Sarika Singh “Senior Content Writer at Delhi School of Internet Marketing aka DSIM – Best digital marketing course provider in India. Training offered to more than 8274 professions. Achieves 8.6/10 rating. More DSIM reviews can be checked out online.”