7 Clever Ways To Promote Your App On Social Media

The process of designing an amazing app can be challenging and most of the developers often think that just getting the app accepted in App Store is end of the story. But the real battle starts after that. There are plenty of mobile apps struggling for success and to get ahead of those you need to think beyond the line.

Now you must have started thinking what are those out of the box ways to market your app successfully?

Though there are plenty of them, but social media is more successful in making your apps popular and improve download rates.

And, here are 7 ways to promote your app on social media, which will bring you the most active users and attention.

Let’s dive right in…

1# Announce nearest launching of App :

Even when your app is at the processing level you should start promoting its nearest launching through several social networks like Facebook, LinkedIn, and Twitter etc.

You need to mention its benefits, define how it will be convenient for target customers, then list out its special features, and introduce the team involved into the App creation.

This is one of the best and tested ways to promote your App to win the trust of customers even before its launch.

 2# Reward Your Users with Incentives

If you actually want your app to take off, then reward your users by offering them special discounts and incentives.

Curbside, a local shopping app started ‘$25 off’ discount campaign on Facebook to attract their audience and so, boosted their visibility and download rates.

Thus, to gain more and more visibility you can definitely use this rewarding trick to motivate your users.

3# Leverage holiday season benefits

Nowadays several brands are seeing holiday season as an ideal time for their App advertisement. They want to become the part of festive spirit by launching social campaignsregarding their upcoming events and offers.

Myntra an online Shopping app gave a 30-80% discount to their users on the occasion of Diwali. Such festive offers are helpful in generating huge revenue without making you seem anxious.

4# Run a contest

While launching a business app it becomes essential for a brand to take care of their existing customers. It’s not their job but responsibility to keep their regulars engaged and happy.

Numerous organizations are using creative ways to entertain their existing customer base and introduce contests and incentives to install their new app.

ING Vysya introduced a Facebook selfie contest which includes installing and trying their app. And, the contest was advertised using Facebook.

So, new mobile application launchers can absolutely try similar techniques to fascinate their current users.

 5# Motivate users to share your app content:

Share your App content on different social platforms like Facebook, twitter, LinkedIn etc. and encourage users to share the content with others.

Make sure your content should be unique and informative. Share user generated contentinstead of promotional. Try to simplify doubts and issues.

Highpoint your significant features in the content and how it can benefit user.

Also, chat with individuals and tell them the purpose behind developing the app and how it’s going to solve the problem.

6# Keep your customer updated:

Keeping your customer updated means staying ahead with your competitors.

With hundreds of apps launching everyday it becomes really necessary to remind your app users that you are improving and updating with time.

Brands like ‘Sygic’ are doing great job by informing their users for new updates and features through social platforms.

Let your fans and users know about your achievements. You can also seek reviews and suggestions to keep your audience involved and work on those recommendations and come up with regular updates.

7# Images Are Worth A Thousand Words

Using images is a great way to make your post related to app. A picture expresses a great amount of descriptive text.

You can post general “Download the App” like posts on social media with screenshots to catch user attention.

Moreover, you can publish post about app feature or a tip for using it every day add a relevant image to go with that post

 Conclusion:

Social media is 100% one of most effective tools in App promotion. And, definitely marketing your app through it will allow you to target your customers.

So, try to use these out of the box ways that will help you in getting bigger download numbers and higher visibility.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Clever Ways To Promote Your App On Social Media

 

[INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

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Twitter is a powerful marketing tool for most businesses. This social network can be used to reach out to your customer base and build brand equity.

It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.

In this Infographic, you’ll learn how you can leverage the popular social media network to drive more traffic to your business or website.

twitter-for-bussiness-dsim

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

21 Stats That Prove You Need To Do Marketing on Twitter

 

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  1. Twitter has 317 million monthly active users.
  2. 77% of top 100 companies are on Twitter.
  3. 70% of small businesses are on Twitter.
  4. 33% of Twitter users follow a brand.
  5. 42% of consumers learn about new products and services via Twitter.
  6. Engagement is 200% higher for tweets that include image links.
  7. Engagement is 17% higher for tweets that contain less than 100 characters.
  8. The retweet rate is 86% for tweets that contain links.
  9. 92% of engagement with brand’s tweets comes in the form of link clicks.
  10. Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
  11. 50% of shoppers have made purchases based on recommendations found through a social network.
  12. 79% of Twitter users are more likely to recommend brands they follow.
  13. 67% of Twitter users are more likely to buy from brands they follow.
  14. 85% of followers feel more connected with a small business after following them.
  15. 63% of people follow Small Business to show their support for them.
  16. 58% of top brands have over 100, 00 followers on Twitter.
  17. The average Twitter user follows five businesses.
  18. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
  19. 76% of consumers are likely to recommend the brand following friendly service.
  20. 69% purchased from an SMB because of something they saw on Twitter.
  21. 94% plan to purchase from the SMBs they follow.

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Stats That Prove You Need To Do Marketing on Twitter

6 Fool-Proof Ways to Scale Your Social Media Exposure

The key to any successful social media strategy is how you interact with your leads on social media.

Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, useful content helps bring in quality leads.

Done right, social media strategy will have a huge, positive effect on your conversions and sales. Let’s look at how scaling your social media helps achieve this.

#1 Complete and useful Company Bio

Your company’s bio must be comprehensive and informative. Mainly, all of the basic information, location information and hours of operation should be listed in a social media company bio.

Try to have the information about who the company is and what it does as short as possible while providing the most facts possible. Consider using a brand slogan or motto or story to drive a major point across instead of long paragraphs of information.

#2 Build Trust with Followers

As a business becomes a reliable entity in an industry, users count on the information shared by that brand to be the truth.

In times of disaster, major tragedies or serious events, social media is the easiest and fastest way to get information to users.

The promptness of social media posts reaching the masses lets friends and family members to check on those in an affected area. It also helps those directly affected to know where necessary resources can be located.

#3 Partner with Influencers

The important way to scale is to have your company partner with influencerson social media. An influencer is a person on social media that constantly creates content for their usually large and very engaged audience on a regular basis.

By partnering with influencers, you’ll be able to gain better visibility for your services, a strong relationship with a recognized voice in your industry, exposure to a significant audience, an increased following, and applicable traffic driven to your web assets.

See how Hallmark partnered with top fashion blogger and Instagrammer, Blair Eadie of Atlantic-Pacific on a longer-term sponsored collaboration.

Many brands are now deciding to engage audiences more efficiently with longer-term partnerships where the influencer becomes a strategic and central part of the main marketing campaign.

#4 Digital Takeovers

The main digital takeover of social media has started major live video related trends.

The creation of platforms like Instagram, Periscope, Snapchat and Facebook continuous live video streaming allows brands to share live stories, live coverage and relevant information directly with its audience.

In today’s technically advanced world, being this useful does appear to be essential.

#5 Lower Costs for Marketing

If you are promoting on a business social media page, it costs nothing but an employee’s time. A business can go for paid social media advertisement campaigns and sponsored posts as well.

These campaigns are seen by more audiences of a social media platform than just those that are directly linked to the brand. The lower cost of marketing may make it possible for a brand to offer more advertising.

Brands will have a larger audience for promotions and special offers. The amount of revenue a company gets from brands promotions alone can help expand a business’s audience.

The larger audience likely combined with more purchases being completed from promotional materials far surpasses any cost of marketing via social media.

#6 Scaling Coverage with Expansion

Social media can be used to constantly engage with an existing audience. At the same time, it can grow an audience to expand business processes.

Users may demand that brands be present on multiple social media channels as some only pay attention to one or two social media networks often.

It doesn’t displease to share something a little humor and off topic sometimes. It shows the audience that the brand knows how to have fun and that life can’t be serious all of the time. A little humor once-in-a-while is a good thing, just be sure to use it attractively.

Conclusion

It is important to be present on social media. Things posted on social media go viral speedily.

It can make a huge and positive effect on your business driving your salesnumbers up, creating a trending topic, and building a resilient and more reliable audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Fool-Proof Ways to Scale Your Social Media Exposure

21 Mistakes Haunting Your Facebook Ad Campaigns

There are four million advertisers on Facebook and the number here is relied upon to keep going up as businesses make conversions, communicate to customers and get more leads all in one place.

This implies advertising on Facebook is just going to get more aggressive and there isn’t much space for failure.

There are a lot of mistakes that cost advertisers a lot of money; however we have picked a few that climb to the top.

The article here will undertake 21 Facebook Ad Mistakes and will offer the cures to get you nearer to your dream campaign results.

Here they come: 21 serious mistakes haunting even the best Facebook ad campaigns and hurting your CTR.

1) Making a Targeting Mistake

You know the importance of right targeting. Because, no matter how great your Facebook ad copy, design or ad placement is, if it’s seen by an unresponsive or indifferent audience, there won’t be results. Your ads’ cost-per-click when based upon the audience you are targeting can bring a great difference.

You can notice below the cost-per-click for some age groups is higher than the others.

How to avoid it?

Take smart moves & start your Facebook ad campaigns to make sure you are targeting the right audience.

2) Poor Audience and Offer Match

It’s understood that not everybody seeing your advertisement knows about your brand and there, they can get left with wondering, “Why am I seeing this promotion?”

So, if your Facebook ad bounces straight to the “Click here and buy now!” Evaluating your audience match is the way important.

How to avoid it?

Check your Facebook ad’s Relevance Score: A considered metric to help you recognize how your audience is responding to a specific ad. You’ll be paying less for clicks and conversions on higher ad relevancy. The ad’s score can be seen in Facebook reports by performance.

3) Not leveraging Custom Audiences

Custom Audience: One of the best ways to win at Facebook Advertising as it helps you reach audience on the hotter side of the scale. At the point when not using this feature; there’s a huge Facebook advertising potential waiting to be untapped.

How to leverage it?

  • Create a remarketing campaign for collecting leads
  • Remarket to landing page visitors
  • Remarket to past purchasers

4) Not excluding past converters

People frequently make the mistake of forgetting to exclude individuals who have already clicked on the ad and converted. It brings bad results as you continue wasting your ad budget on officially converted people.

It additionally hinders your ad relevancy and makes people get upset when seeing your ads even after making a buy. You may eventually experience ad exhaustion and audience decay.

How to avoid it?

  • To exclude past converters, create new Custom Audiences
  • Use the EXCLUDE feature to stop targeting past purchasers

5) Too much text on the Ad Image

Remember the 20% Rule of Facebook ads; it infers that only 20% of the ad image may contain text. Else, Facebook could say no to distribute your ad. Facebook isn’t as strict as this about their text rules anymore.

At present, your Facebook ad’s text density needs to fit into these 4 classifications:

  • Ok
  • Low
  • Medium
  • High

What to do?

Facebook recommends ad images with little or zero text. If you wish to be 100% sure that your ad image’s text won’t upset your ad results, keep the text density low or use no text on the ad image.

6) Using the Wrong Ad Type

Facebook allows advertisers to experiment with ad types.

While Newsfeed Advertisements are one of the easiest ad types to make, you shouldn’t overlook the various choices such as Video Ads and Lead Ads. Here’s a list of Facebook ad types.

7) Headlines without the exact hook

On an average, we’re enclosed by 5,000 ads/branding messages per day. Accordingly, if your Facebook ad headline fails to catch attention, people won’t keep on reading the ad copy.

How to write better headlines?

  • Emphasize the benefits
  • Keep it short and clear
  • Use numbers in headlines

8) Stuffing Ads with Too Much Text

Talking of Facebook ads, less is often more. Having fewer diversions in your ad copy may get more people to convert.

This Facebook ad example by Target is moderate in regards to both the ad image and copywriting. Individuals could conceivably like this ad more as it doesn’t need a major push to read.

Target’s Facebook ad is clear as day

9) Not experimenting with various ad copies

One of the Facebook ad mistakes is not taking the time desired to craft excellent ad copy.

To examine whether your campaigns underperform due to inadequately composed texts or some other missing ad components, set up a split test and experiment with numerous ad copies.

For example, DaPulse tests different Facebook ad copies

How to write your copy?

  • Find the right tone of voice
  • Stick to what’s important
  • Write with the customer in mind

10) Forgetting to caption video ads

As you neglect to caption your video ads, chances are that individuals won’t tap on the “Play” button and watch the whole thing. That is on account of they won’t have the ability to see what your ad is about, just a video without sound or text.

11) The 24/7 ad delivery

There are several opinions against running your ads on full timetable. Individuals get tired of seeing your ad all the more quickly and you continue spending parts of the budget on low-traffic hours getting fewer conversions.

How to avoid it?

To stay away from Facebook ad exhaustion and monitor your ad frequency, set up a custom schedule and conveys your ads just on specific times of week.

You can use the frequency capping Facebook feature ‘Daily Unique Reach’ in case withdrawing to deliver your ads to the same individual for too many times in a day.

Deliver ads one per day with Daily Unique Reach

12) Bad decision of ad placement

The choice of ad placement is an important factor affecting your Facebook ad results. One of the prior reasons why you may commit an error when choosing your ad placements is the offer and placement inequality.

The most ideal way to discover which ad placements result in the maximum return on investment, test various ad placements and examine the results. Which ad placements to start with; here’s what Facebook suggests.

How to nail it?

13) Amateur Ad Bidding

Facebook works on an auction-type bidding framework, similar to Google AdWords, giving your ad campaigns a genuine bump when applied competently. Facebook advertisements have four distinctive bidding options

To modify and see your bidding options in Facebook Ads Manager, go to the “Budget and Schedule” section.

14) Slow Campaign Take-Off

Sometimes, Facebook ad campaign timelines perform slowly.

For example, here is a campaign and the results are conveying that it failed to start delivering results for nearly 2 weeks:

Your Facebook campaign fails to take off; these could be the reasons:

  • You’ve made too many ad groups of A/B test variations with low budgets
  • You ad images fail to catch individual’s attention
  • Low relevance of ads (due to bad audience targeting)
  • Using the wrong bidding options
  • Being impatient and rolling out rapid changes

How to avoid it?

To serve your ads to more people at the beginning of the campaign, increase your initial budget and expand the audience size for a week.

15) Leaving Facebook No Time for Optimization

Another Facebook ad mistake is depending excessively on moment delight, expecting a new Facebook campaign to deliver amazing results in an initial couple of hours.

As per Facebook, its ads delivery system takes 24 hours to adjust the performance level of your ad. It can take longer when an ad gets edited frequently.

What to do?

Whenever you make considerable changes to your campaigns, consider waiting for no less than 24–48 hours for drawing any conclusions.

Take a look at this campaign results graph below. It was set live on February 12, and Facebook took almost 48 hours to collect data and start delivering ads on full steam.

16) Low Landing Page and Facebook Ad Match

There are likewise numerous Facebook ads that prompt the company’s home page or irrelevant landing pages.

Promising one thing in your Facebook ads and then neglecting to keep the message constant throughout your sales funnel could be an expensive mistake. Your prospect whose interest lies in a specific product and fails to discover it on your landing page may be prone to leave the page.

Use the same messaging throughout your sales funnel, to keep your Facebook ad’s and landing page’s value propositions aligned,

17) Doing the Wrong Kind of A/B Tests

Not all your split testing ideas are relevant; additionally with limited ad budgets, your A/B testing capacity is limited to a couple of tests per month. Here, you need to make your own prioritization rules.

18) Neglecting the conversion tracking

To neglect the conversion tracking and get your Facebook campaigns up and running is not manageable in the long term. Without correct conversion tracking, you’ll have no chance for analyzing your ad results.

‘Facebook Pixel’ is the tool to track off-platform conversions and to use it; you have to install it to your website.

19) Poor Landing Page UX

Regarding Facebook ads, you should consider the ad placement when building a landing page.

For example: If you are targeting Mobile audience, ensure your landing page is optimized for mobile rather than desktop.

See this extremely clear-cut ‘Lost Password ‘mobile landing page by Slack:

20) Leaving Ads unattended

Once you leave ads on their own, they start making trouble. To monitor Facebook ad campaigns under control, go for weekly checkups. It might be worth inspecting your ad campaigns even more regularly after the initial setup.

Monitor these eight Facebook ad metrics:

  • Ad frequency
  • Relevance score
  • Click-through-rate vs. conversion rate
  • Number of leads
  • Facebook Ads customer churn
  • Ad performance by placement
  • Clicks by interests
  • Ad engagement rate

21) Neglecting the Ad frequency

Ad frequency is a Facebook ad metric that shows how frequently people have seen your ad on average. So, the higher your ad frequency, the greater the likelihood that people are drained and exhausted of viewing the same ad over and over again.

Try not to tragically neglect high ad frequency, use it as a pointer that your campaigns might need an update. Also, check other metrics to confirm the fact.

At times, we all run into the risk of committing a negligent Facebook campaign blunder.

When you counter best practices, these turn into protection against ad mistakes. The above-listed mistakes can help you get an idea of what not to do while running Facebook Ad campaigns and also, to collect important takeaways.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Mistakes Haunting Your Facebook Ad Campaigns

How to Use Promoted Pins on Pinterest?

Before hopping over the promoted pins highlight of Pinterest, it gets important to know this long range social networking channel.

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What is Pinterest?

As we know, Pinterest is a social networking site that permits clients to outwardly share, and find new interests by posting (known as “pinning” on Pinterest) pictures or videos to their own or others’ boards and skimming what different users have pinned.

As said the world’s catalog of ideas, this is a medium interfacing people through shared interests i.e. their passion, leisure activities, tastes, and values. This is done in an individual and credible way. A user needs to go for registration to utilize this images sharing site.

This stage is used enormously for uploading, saving, sorting and managing images and other media content.

What is Promoted Pins on Pinterest?

A promoted pin is a paid promotion on Pinterest. These are much the same as customary pins, the only difference is that one has to purchase them to get them seen by other individuals. These are local advertisement units that perform simply well. Promoted Pins can be utilized just for US or UK based business accounts.

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Utilizing this component, a user can focus on specific areas, demographics and gadgets and achieve clients who are looking for or have demonstrated an enthusiasm for the relevant offerings. Promoted pins keep running on an expense for every click (Cost per Click Basis) and the campaign has a predefined day by day spending plan and span.

Pinterest is a fantastic approach to advance your brand image and direct people to your business. Promoted pins bring things a stride further. These look like general pins, yet have extra capacities to build perceptibility, so you get to the target clients at the ideal time.

Why this feature becomes important?

The stage is a standout amongst the most inventive spots for clients to recount their image’s story and carry out the expansion of the brand value all the while. A user can purchase and utilize elevated pins to accomplish all his/her advertising objectives. Promoted Pins help organizations to accomplish their business objectives, regardless of their sizes.

  • Awareness
  • Engagement
  • Traffic

How to create and edit promoted pin campaigns?

To put promoted pins into performance, first pick up a pin, and after that include terms. At that point, you need to set up the targeting and choose who sees it. Next step is of setting up a CPC bid. Later on, pick up a campaign and spending plan. At last, track and examine your elevated pins to perceive how your campaigns are getting along and figure out what to change to enhance results.

Campaigns can be made for various moments, product offerings or to advertise the same Promoted Pin with various targeting. Furthermore, the budget, and start and end dates of a campaign can be managed

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The strides to figure out how to run a Promoted Pin Campaign are shown underneath and you can allude to this as you set up your first campaign.

  • Get started
  • Choose an objective for your campaign
  • Enter your campaign points of interest (details)
  • Pick a Pin to promote (So these appear in the most relevant places)
  • Add targeting details ( Set up targeting so the right people see your Promoted Pin)
  • Set your bid
  • Edit your Pin
  • Set up billing
  • Promoted Pin ad review
  • Edit a Promoted Pin campaign
  • Edit a Promoted Pin within a campaign
  • Add Promoted Pins to existing campaigns

 

About the Author

  • Sarika Singh is the content writer for Delhi School of Internet Marketing, A Digital marketing Course provider In India. where you learn from industry leaders how to do marketing online, bring targeted traffic to website, generated potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, content marketing and much more. She has a bachelor’s in journalism, loves reading, writing poems and shares her believes empathetically on Internet Marketing topics. DSIM receives 4.7 rating out of 5. DSIM reviews, feedbacks,  track record of results and success is due to its investment in students, best training, and technology. More reviews can be checked out on : https://www.quora.com/What-are-the-reviews-of-Delhi-School-of-Internet-Marketing-Is-it-really-worth-learning

Amazing Facts and Figures about Facebook

Fact 1: 600,000 hacking attempts are made to facebook accounts everyday

Fb facts by dsim

Fact 2:  Open up a conversation in facebook messenger and type “@FBCHESS PLAY” to start a game of chess with a friend.

amazing facts by DSIM

Fact 3: The meaning of the term ‘Poke’ has never been defined

dsim-fb poke fact

Fact 4: There are about 30 million dead people on facebookfbfacts-dsim

Fact 5: People spend 927 million hours a month playing Facebook games

dsim-fbfacts

 

Fact 6: You can’t  block Mark Zuckerberg on facebook

facts by dsim

Thanks for Reading . For more Digital Marketing Buzz visit: http://dsim.in/