4 Facebook Ad Metrics you should start tracking quickly

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It’s practically difficult to pick to choose because Facebook has such huge numbers of metrics to pick from.

Here basically, you have to limit your concentration to track particular metrics if you need to be more beneficial as there are tons to make you confused.

How about we take a look at 4 important Facebook Advertising metrics you should start tracking quickly; let’s move ahead:

1) “Real Conversions”

When tracking Facebook Ad Metrics, Conversions need proper attention as letting you know whether your ads are influencing individuals complete your brand’s intended action or not.

You should have its answer as it’s extremely imperative.

When you track conversion, you become acquainted with if you’re putting forth is advantageous for that gathering of people or not.

This is the only metric that can be effortlessly tied back to ROI and should be considered as one of the top metrics in your marketing report.

However, you should be particular while choosing which conversion-style metric to choose for as there are tons present.

You should concentrate on those supporting your true objective results. For your conversion metric, you have many options. Ensure you pick a metric pertinent to your campaign demonstrating an immediate effect on revenue or closing a deal.

2) “Cost per result (CPR)”

The next metric which is perfect for accompanying conversions is Cost per result i.e. CPR. You simply cannot depend on conversions only; you require a balanced marketing report that shows more than just sales.

Cost per result is a key metric that causes you see the amount you’re spending for every conversion.

This metric is calculated in a way similar to AdWords determining the cost per conversion. It is calculated as the total amount spent, divided by the number of results.

When the total amount spent on a campaign gets divided by the total conversions, the cost per conversion or cost per result comes out.

CPR lets you know whether you are spending excessively on acquisition or not. There should be possibly the lowest cost per result on conversions.

3) “Frequency”

This metric isn’t of worry for advertisers with low Facebook Ad Spend, one running over $50 in ad spend must track this metric.

Frequency is the average number of times each person saw your ad.

No one likes to see the same ad dozens of times it gets excessively and prompts an unfriendly impact. If your frequency is greater, people are more likely to become annoyed. And, they’ll end up whether hiding or reporting it.

Likewise, when someone reports or hides your ad, you risk getting beaten over quality and audience targeting. Also, it drives your costs higher. As you show people the ad to an ever increasing extent, the more irritated they can become, resulting in a lower relevance score and higher costs.

The below has been shown a graph that says as frequency increases, CTR decreases and cost per click increases which is actually not good. It means that frequency is a key metric to track with regards to ensuring you don’t squander your campaign budget.

As an answer, advertisers can limit their ad frequency to specific views per person. They can utilize Facebook principles to streamline and automate this process if they would prefer not to spend each day checking their metrics and making sure that their frequency number remains low.

To begin with, go to your Facebook Ads Manager and create a rule applying a number as the greater than value.

This will make sure that once your frequency passes the specified number; your end action will naturally kick in.

4) “Click-through rate”

Click-through rate (CTR) is taking the aggregate number of clicks on your ad and dividing it by the total impressions.

To say, if your campaign had 50 clicks and 1,000 impressions, you’d have a CTR of 5%.

Having a high CTR means that your audience targeting is on point and also, your creative and ad copy are compelling enough to drive interests and clicks. When your ad CTR is low, it means that something just isn’t working.

As per WordStream’s 2017 Facebook Ad CTR Study, the average CTR in Facebook Ads across all industries is .90%. It’s pretty low and so, says that anything over 2-3% should make you happy.

To better deal with this metric, you can create a new rule that increases your everyday budget by a particular percent when you hit a certain CTR.

An example to let you know how to do it:

The rule above basically says that if the CTR on a given advertisement is greater than 2%, increase my daily budget by 25%.

CTR is an often frequently misjudged metric regularly ignored but is tremendously useful when finding out how well a specific ad is resonating with its targeted audience.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 4 Facebook Ad Metrics you should start tracking quickly

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5 Winning Social Media Strategies for Your B2B Company

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Searching for ideas on how you can use Social Media for your B2B Company?

Social Media has turned into an ever-growing platform for B2B businesses to promote their products and reach out to potential consumers.

An ever-increasing number of individuals are using some sort of social media every day which is the reason it is important to build up a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat.

Here in this post, we have discussed 5 Social Media Strategies that B2B companies can leverage for winning results on Social Media.

1) Try Twitter for Social Listening and Promotion

Twitter proves to be a useful tool for lead generation, brand development, customer service, and social listening.

Consider social listening to personalize whatever you have to offer to your audience. You can offer a percentage off on services or a digital product; give free consultation, workshop, and eBook (related to your niche) and further, after starting a relationship with them, then can follow-up with an email marketing campaign.

2) Use Facebook Targeted Ads

When you use targeted ads on Social Media, it helps you get more eyes on your posts by your target audience. The right ad causes revenue growth and so, is powerful.

Try to run simple ads offering discount or freebies, or a comment-to-messenger Facebook ad and follow-up them via Facebook messenger.

Consider focusing on a unique aspect as there remain many offering discounts amid promotions; this will keep you on top of things.

3) Promote offers on LinkedIn

Studies say that, 80% of B2B leads come from LinkedIn and it’s been found that the platform is 277% more effective for lead generation than Facebook or Twitter.

LinkedIn works exceptionally to find qualified leads and so, you should consider options around. You can send an offer via direct message, publish an article with a call to action, or publish status updates including the link.

4) Create a YouTube Campaign

Considering the growth in number of online videos viewers, it’s been predicted that video will account for 79% of global internet traffic in 2020.

Use videos on Social Media channels including YouTube and draw effective results. Consider creating a YouTube campaign that people want to share. Make it quick and engaging, and not overly-promotional, leading to more & more people sharing it further.

5) Use Instagram Stories

It’s great to engage in real-time with your prospects and B2B companies can leverage Instagram by using the Stories function creating interactive and engaging stories.

Stories catch attention as they are short and instant. There is no limit to the sort of content you can deliver and so, you can leverage Instagram’s power to make some extra sales and promote awareness for your brand.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 5 Winning Social Media Strategies for Your B2B Company

6 Best Social Media Marketing Examples For You

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Social Media Marketing these days is not easy and so, marketers need strategies that stand out.

Here, in this post, we have listed a few best brands showing unsullied growth backed by their unusual social media campaigns.

Take a look at the entire list featuring 6 best social media marketing examples and find some clever campaigns and ideas to use in your own business:

1) Sevenly

As a part of its Social Media marketing strategy, ‘Sevenly’ uses social influence to raise awareness for charities and nonprofits. The strategy also helps the brand to raise awareness for itself.

Sevenly inspires people to donate to the cause by sharing via social media. Also, as another strategy, every week Sevenly teams up with a new charity for 7 days. They create a brand new design promoting the charity and ask people to donate through their purchase. The design is slapped on T-shirts and then, the t-shirts are sold out from website. For every shirt they sell, Sevenly gives $7 to the charity.

2) Plated

Plated is a meal delivery service supplying buyers with fresh ingredients, which they can then use to prepare meals. The brand provides its customers ways to make mouth-watering recipes through its YouTube channel.

Also, by following its Twitter account, you can learn everything right from preparing delicious meals to how to photograph them.

3) Folly Theater

Kansas City’s historic destination for the Performing Arts, Folly Theater took upon different strategies to lure its younger audience. It started allowing audience members to keep phones on during the show. The introduced app encouraged audience to create their own interactive experience by sharing everything during the show.4) Burger Revolution

Burger revolution’s strategies are effortless and effective. The brand keeps users informed on the number of remaining burgers for the day. This highlights specific burgers and creates a sense of urgency.

It also posts one of its users’ comments as a “comment of the day”.

5) Airbnb

Airbnb has always received lots of attention on behalf of its marketing tactics. Its short film ‘Hollywood and Vines’ has proven to be an exemplary example.

The brand reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list. Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100. There were more than 750 submissions of which, about 100 were used in the short film.

The film got wide exposure and attention even including that of actors like Adam Goldberg and Ashton Kutcher.

6) Thinkable Digital

The marketing agency Thinkable Digital knows how to leverage upon Social media contests and so comes up with those that are entirely unique.

The brand had run a contest “Guess the Campaign” on its Facebook page and required fans to identify the brands behind various popular social media campaigns. The contest worked as a great way to increase brand’s engagement quickly as it was exceptional offering winner a full social media evaluation. Additionally runner up was to be given a Twitter evaluation from the company, and the third place was to be featured on the Thinkable Digital Facebook page.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 6 Best Social Media Marketing Examples For You

13 Workable Stats About Social Video

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  1. 85% of Facebook videos are watched without sound.
  2. 93% of Twitter videos are watched on mobile.
  3. 10 billion videos are watched on Snapchat everyday.
  4. More than 50% of videos are watched on mobile.
  5. 14% of marketers used live videos in their social media marketing in 2016.
  6. 50% of marketers plan on using live videos.
  7. 200 million Periscope users have created more than 200 million broadcasts.
  8. Facebook Live Videos are watched 3x longer than regular videos.
  9. Facebook users comment 10X more on Live Videos than they do on regular videos.
  10. YouTube has over a billion users, with hundreds of millions of hours watched daily and billions of views.
  11. Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs.
  12. A Facebook video receives, on average, 135% more organic reach than a Facebook photo.
  13. 80% online videos will account for more than 80% of all consumer internet traffic by 2020.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 13 Workable Stats About Social Video

 

5 Strategies To Grow Your Instagram Audience

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With eye-popping user growth statistics, user-friendly postings and interaction option, Instagram now has earned a great reputation in the forefront of social media marketing.

Seeing the opportunities it holds, it has become important to expand your Instagram following.

Let’s take a look at the 5 chosen ways to do it:

#1 Search audience using Hashtags

Using hashtags to find your audience on Instagram is a strategic formula.

Recognize popular hashtags and use them to pick up visibility among your intended audience. Finding the correct tags can take a little research, but when you use the most relevant and broadly used, these bring the best results. You can do it this way:

  • Find your competitors and check what they’re using
  • Use Instagram’s search feature, connect to key terms and phrases and go from there
  • Identify active users in your target and look at tags used by them

You can use Instagram tools like Combin to compile Instagram hashtags important to what you do and represent.

#2 Search audience by Locations and Events

When you know places or events attended by individuals conceivably interested in your offering, it pairs your chances of discovering lots of new potential followers and clients.

Further, channel and sort the results to your benefit and perform liking, commenting, and following actions to attract consideration to your Instagram account.

#3 Search audience among followers

Under the section, you can perform searching by either the followers of specific Instagram accounts or by its commenters. Accounts that you get amid the received search results are your possible followers. Further, follow them, like, and comment on their posts to make them a part of your community.

#4 Interact with found posts and accounts

Searching is an essential part, however speaking with people found is equally important to grow your Instagram audience.

When you like or comment on another person’s content, users get a notification that shows your details. It lets them check out your profile, and, on the off chance that they find interesting matter, they begin following you and this increases the engagement too.

5) Promote your account with the help of Influencers

After you’ve built up a pleasant presence on Instagram posting quality content, share your posts with the help of influencers. It’s an exceptional way to push new people to follow you on Instagram.

Their inclusion in the promoting of your Instagram account will advance up your followers’ scores.

You can sort the results by the number of followers, likes, or comments. Instagram accounts showing up at the very top subsequent to arranging are your potential influencers. Additionally, check their profiles and contact for a possible partnership on promoting your Instagram account.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 5 Strategies To Grow Your Instagram Audience

10 Free Twitter Analytics Tools of 2017

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When trying to figure out how to stand out amongst every second 6,000 tweets shared on Twitter, analytics can help you find a way. Yes, by helping you determine the type of tweetsthat do better as compared to others.

On finding upon the right set of analytics tools, it becomes easier to pick up followers at sound rate alongside getting higher engagement rate.

So, let’s take a look at the below presented list of 10 best and free Twitter analytics tools:

1) Buffer

Buffer has a refined interface and it makes automating the timing of your social media posts, including Facebook, LinkedIn, and Twitter super convenient. It lets you adjust post frequency, set a custom time for each post, and rearrange already scheduled posts.

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2) SOCIALERT

SOCIALERT is a tool to help you search trending keywords, hashtags, and influencer. Track all posts of hashtag whether they belong to hashtag campaign, event, Twitterchat or contest. You can identify the top Twitter marketing influencers with its wide range of metrics for a desired keyword and also, simplify your content analysis with its twitter analytics tool.

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3) Twitter Analytics

Use Twitter Analytics and measure and boost your impact on Twitter in a best possible way.

Twitter Analytics is the only tool showing the number of impressions per tweet. It also mentions engagement rate and lets you see the most popular types of engagement amongst users such as retweets, likes, profile clicks, link clicks, and detail expand.

4) Twitonomy

Twitonomy is a Twitter analytics tool to analyze a Twitter account. It also lets you find out details of your competitor’s account and works exceptionally when analyzing hashtags. You can also create real-time stream of every keyword, hashtag, or user, and monitor it all through a single screen.

5) Tweroid

Tweriod is a free twitter tool that helps you make the most of Twitter by letting you know the best time to tweet. It gives you the best times to tweet. It analyses both your tweets and your followers’ tweets. The free analysis will analyze up to 1000 of your followers. So, you can start tweeting when it makes most sense to reach others.

6) Klear

Klear is a tool to let you find and analyze influencers. One of the most sophisticated influencer search engines out here, it helps you easily find influencers in any category and location in the world across Twitter along with Instagram, YouTube and Blogs.

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7) Social Bearing

Social Bearing offers Free Twitter analytics & search for tweets, timelines & twitter maps. Now, find, filter and sort tweets or people by engagement, influence, location, sentiment and more using this tool. It offers real-time Twitter search, insights & analytics along with several other features.

8) Twitaholic

Twitaholic is a free tool which helps you track the most influential users on Twitter and also shares insights about them. The tool predicts the ‘top reach’ of each influencer and lets you analyze Facebook and Instagram following calculating the overall influencer score.

9) ManageFlitter

ManageFlitter is a web-based application that lets you work smarter and faster with Twitter. It provides a set of tools to let you manage and gather insights about your followers. You can also schedule posts and find trending content to post about.

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10) Followerwonk

Followerwonk by Moz is a useful tool to let you analyze information about any Twitter user. It empowers you to widen your audience and identify trending topics. Using this tool, you can search through bios and filter it according to the location. It helps you explore and grow your social graph amazingly.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 10 Free Twitter Analytics Tools of 2017

6 Most-effective Social Media Ads in 2017

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New social media advertising comes out every day, every week; yet there are limited ones that become most popular.

Why? Because, these ads are made virtually with immeasurable ability to scale.

These convey compelling offers through compelling mediums to individuals finding these really compelling.

And, so, we have brought here a couple of social media ads, standing superbly amongst all.

Let’s take a closer look at what each of these 6 ads offers to help you know how to set in proven strategies and generate consistent ROI, via an advertising.

 1) Expression Fiber Arts– Facebook Advertising

A great example of Facebook ad in action comes by Expression Fiber Arts. It does a great job offering free products, downloadable and predictable discounts and coupons for its audience. Following the strategy, it has earned her more than $1,000,000 in annual sales in just 2 years.

2) Spearmint Love– Instagram Marketing

‘The Spearmint Love’ saw great success with its advertising on Instagram. For its Thanksgiving retargeting campaign, the brand took an optimized approach for conversions and used data from the Facebook pixel to set up a custom audience to retarget. It now automatically builds a custom audience targeting users who visited its website in last 60 days and left without making any purchase.

With the strategy, Spearmint LOVE has seen:

 3) RockTape – Twitter Advertising

RockTape, a brand that deals into equipment and athletic tape retailing, brings a great example of Twitter advertising.

It’s been found that promoted tweets with Website Cards drive 43% more engagement than just tweeting out a link. RockTape followed this strategy and has only paid for clicks to its website and set up conversion tracking every single pay out. It also took remarketing based on people visiting its website earlier; yet leaving without making any purchase.

The strategy led RockTape to increase engagement through these campaigns, directing users directly to store and increasing sales.

4) Native Union– Pinterest Advertising

Native Union is a popular brand dealing with mobile phone accessories. It keeps on reposting pictures of its products that talk of high-class lifestyle and are of extreme importance in modern days. The strategy has helped Native Union earn huge popularity amongst all types of customer groups, further improving its sales.

5) Baume & Mercier- LinkedIn Advertising

Baume & Mercier is one of the great names in the Swiss watch industry and has done a fabulous job in its LinkedIn ads. Through a Sponsored InMail campaign, which was customized for young professionals, progressing in their careers; in Italy, France, Spain and the UK, the brand uncovered the greatest potential.

The campaign invited them to take part in intimate style workshops and personal shopping experiences offering an exclusive insight into the design philosophy behind Baume &Mercier. Hundreds of guest joined actors, designers and watchmakers.

Results were:

  • It got a response rate of more than 50%
  • CRM database grew by 1,200 new members
  • 216 of respondents attended the events
  • 157 individuals provided their contact details
  • Click through rates went 4x of the benchmark

6) Taco Bell- Snapchat Advertising

Taco Bell created a filter for Cinco de Mayo and it performed extremely well. Being fun and engaging, both individually and in groups, it got viewed by 224 Million times. Options became greatly popular amongst users playing with and it helped increase Taco Bell’s sales tremendously.

There are hundreds of altered marketing strategies and everybody is trying to get ahead and to make sure you win, explore and learn how to resourcefully manage your multi-channel advertising without losing your mind.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Most-effective Social Media Ads in 2017