[INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

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Twitter is a powerful marketing tool for most businesses. This social network can be used to reach out to your customer base and build brand equity.

It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.

In this Infographic, you’ll learn how you can leverage the popular social media network to drive more traffic to your business or website.

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About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

5 Tips To Primarily Improve Your Social Media Design

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There is a lot of content published in a matter of moments on several social media platforms.

And, it’s nothing unexpected that capturing your target audience’s attention could be so difficult. This informational marketplace is actually crowded and to survive euphorically, you have to emerge.

And, visual content is one such surefire approach to reach out and seize people’s attention.

Victorious brands are regularly successful because they comprehend the significance of visual to their social media design and so, we’ll discuss about noticeable imagery that plays an essential role in improving your reach to your target audience.

Here are 5 awesome social media design hacks to help improve your post’s engagement drastically:

1) Picking up a distinctive color combination

“90% of snap judgments made about products are based on color alone.”

Color is a significant part of brand identification and plays an integral role in setting the visual tone of the content. It works to set the mood, form an atmosphere, express emotions and also stir up powerful individual experiences.

Trust the fact; the better the color combination is and the more emotions it expresses, the better the chances of social media images creating a perpetual impression on their audience.

Every color drives a different emotion and so, you should use it in view of that.

Simple Takeaways:

  • Color: Used to convey emotion
  • Supports a certain personality
  • Sets the mood & atmosphere

2) Showing off key information

Do you have some data, information or figures you need to post about? Or, possibly you have an energizing deal or event happening now? Use all-around planned visuals to catch your audience’s attention.

Essentially posting data and not outwardly advancing it won’t go anyplace.

There are a lot of ways, you can go for.

Well, there are a lot of ways we can go about this. Get the high ground on your typographical hierarchy and form imagery that supplements what it is you’re talking about.

You need to get however much consideration and clicks as could be expected. And you can do this with an image that highlights the right snippets of information, and reflects your message insightfully.

3) Keeping it simple

“Keep it simple” is a pretty widespread piece of design advice across the board. So, if you really wish to create some truly engaging content; make it quick & easy to consume. It proves effective in consumers’ engagement.

Majority of individuals prefer to receive information in a short and sweet manner without any sorts of complexities involved.

Check out the example below as Nike presenting simple images with least type to form supercharged pieces of motivation.

The best thing is that simple design makes content way quicker for you to create, and by breaking down information into separate posts, gives you plenty of content to post.

4) Conquering your typographical style

You want to bring your social media image to life, selecting the perfect font can work seamlessly. It also causes a big impact in terms of how the design is perceived by individuals and, eventually, the message your brand sends across.

Though, when selecting which font or fonts to use in your design, consider the readability aspect.

Listed below are a few pro-tips for using fonts:

  • Limit to 3 typefaces
  • Traditionally, serif fonts are best for print and sans-serif for web
  • Use Kerning for impressive titles

And for those that are curious about other typography terminology, this nifty infographic will help!

In case you want to have other details, see the infographic below:

5) Including strong calls to action

Talking of an effective call-to-action, it needs to entice your audience to make a move to purchase/consume your product.

However, a good call to action isn’t just about the words used; most importantly you are supposed to complement that call with an appropriate and effective visual.

A call to action should be engaging. It should make you think about yourself, the brand and the product; you can achieve this through visuals and written copy. Find an emotional angle and use it to call your audience to action.

This example from 1-800-Flowers has a simple image; some handwritten types giving this call to action a personal touch. A super-engaging and effective image that can appeal to just about everybody!

It should be realistic too and, a good call to action should be unique. Make it unique, maybe a little funny, thought-provoking and creative.

Want some Social Media inspiration? Check out some of DSIM’s favorite posts.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  5 Tips To Primarily Improve Your Social Media Design

[Infographic]- 7 Tips to Boost Customer Loyalty Using Social Media

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Social media is quickly changing the way organizations connect with customers. Staying competitive in today’s fast-moving businesses needs a strong social media strategy.

It is more powerful and can be used in a variety of ways, including building customer loyalty.

One of the great benefits of social media is that it offers you with the opportunity to interact more often and in a more meaningful way with your customers.

It’s always appealing to chase bigger accounts and follow new consumers, but building customer loyalty is a great way to keep your company prospering for years to come.

In this Infographic, you can take notes on these 7 simple tips to build customer loyalty.

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About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Tips to Boost Customer Loyalty Using Social Media

21 Stats That Prove You Need To Do Marketing on Twitter

 

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  1. Twitter has 317 million monthly active users.
  2. 77% of top 100 companies are on Twitter.
  3. 70% of small businesses are on Twitter.
  4. 33% of Twitter users follow a brand.
  5. 42% of consumers learn about new products and services via Twitter.
  6. Engagement is 200% higher for tweets that include image links.
  7. Engagement is 17% higher for tweets that contain less than 100 characters.
  8. The retweet rate is 86% for tweets that contain links.
  9. 92% of engagement with brand’s tweets comes in the form of link clicks.
  10. Tweets that ask followers to retweet have a 12x higher retweet rate than those who don’t.
  11. 50% of shoppers have made purchases based on recommendations found through a social network.
  12. 79% of Twitter users are more likely to recommend brands they follow.
  13. 67% of Twitter users are more likely to buy from brands they follow.
  14. 85% of followers feel more connected with a small business after following them.
  15. 63% of people follow Small Business to show their support for them.
  16. 58% of top brands have over 100, 00 followers on Twitter.
  17. The average Twitter user follows five businesses.
  18. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
  19. 76% of consumers are likely to recommend the brand following friendly service.
  20. 69% purchased from an SMB because of something they saw on Twitter.
  21. 94% plan to purchase from the SMBs they follow.

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 21 Stats That Prove You Need To Do Marketing on Twitter

11 Social Media Posts You Would Never Want To Miss

May was somewhat a month that saw a lot from our most loved social media dashboards as DSIM’s blog featured some incredible content on how to take your social media strategy to the next level.

In all your social media endeavors, you are battling everyone else for space. And, so, here we have incorporated a roundup of the top 11 social media titbits to aid you keep your finger on the pulse.

1) 10 Surprisingly Useful LinkedIn Tools To Increase Sales

In this post, we have examined 10 of the best LinkedIn tools to enable you undertake solid strategy and produce big time sales results.

Here we have touched the finer details of every tool including how to use those, features and pricing. Further, you will get to know that each one could fit nicely with your present and future LinkedIn sales strategies.

Therefore, posts to make you better understand how to use LinkedIn to increase sales and social selling, alongside building trust in your marketing plan. Let’s explore these tools to nail as sales pro.

2) 5 Simple Ways to Make Engaging Twitter Video Content

Every day individuals watch hours on YouTube, Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily. So, we wanted to talk about Twitter Video.

When you include video, it spices up things and makes the customer experience more particular helping you emerge.

Let’s start with basics and learn all like how to get most out of your Twitter Video Marketing. 5 basic yet most effective ways to make you learn how to create engaging Twitter Video Content!

3) 21 Mistakes Haunting Your Facebook Ad Campaigns

When making your first Facebook marketing campaign, you should avoid making the rookie mistakes. The good thing about Facebook marketing is that it doesn’t end with a wrong move.

It ends up costing you more, but you’ll generally have a way to fix your poorly performing campaign. The article here handles 21 serious mistakes haunting even the best of the Facebook ad campaigns.

4) 5 Quick Hacks To Improve Your Organic Social Media Reach

Extending ties between organic searches, social and content-related traffic drivers make it ever more important to synchronize efforts among channels. Basically, you’re not prone to maintain good social traffic without some good search and content practices, and the other way around.

Here, in this article we have gathered insights of search and content efforts that will strengthen your organic reach on social.

5) 7 know it all Tips to make A Perfect Twitter Header

Your Twitter header photo displays your personality to the Internet World. A cool and custom header is important for showcasing your brand or identity and with thoughtfulness and good design; you stand out surrounded by millions of active social media users.

Use our incredibly awesome 7 tips to design a great Twitter header that reaches the top and makes your profile stand out among the most. Create awesome Twitter headers without graphic design experience!

6) 8 Best Practices For Your Facebook Ads Research

Facebook ads have made considerable progress in a few short years. Yet, you need to lay the groundwork with ad research to become the best. Check out our favorite Facebook ads research post to find out all the latest & best practices before your competition.

You will end up learning why do you need Facebook Ads Research; what to seek in the process and ultimately the best practices. Here are 8 best practices marketers can use to generate higher performance from their Facebook ads.

7) 20 Facebook Ad Examples To Make you a Campaign Pro

You for eternity learn by seeing the examples. So, find out here 20 Facebook Ad examples and get to know the mentioned takeaways. In the process you’ll be equipped with the first-rate Facebook ad tips & hacks, to help you create your own Facebook campaign successfully.

Simply, we have written about secrets that Facebook campaign professionals use to create amazing, compelling, highly-clickable designs. Be ready for Facebook bringing home majority of users’ attention.

8) 9 Little-known Instagram Hacks You Need To Try Now

Do you know the average Instagram engagement rate for brands is 58 times higher than on Facebook? Yes, it’s true; Instagram is a power player in the world of social and so, you need to get your business a bigger piece of the action, and make the most of your efforts, with these little-known features, tricks, and straight-up Instagram hacks.

Read on the post to find some inspiration for your Instagram Marketing! 9 hacks you probably didn’t know and so, a useful exercise to see what captures visitors’ attention!

9) 5 Biggest Mistakes you can make on Twitter

Twitter marketing mistakes you need to stop making!

Twitter, in particular, is one of the best platforms for aggressively engaging with your brand’s audience, yet in the event that you make the wrong moves, you could wind up tweeting into the void, or more terrible, offending potential customers. It is a great marketing tool and gives you many opportunities to connect with your audience.

A post that features 5 worst things brands/businesses can do on Twitter. Avoid these major mistakes and Tweet your way to the top!

10) 5 Tips To Make You Create Impressive Facebook Ad Images

Secrets the Pros Use to Create Great Facebook Ad Images!

When you have to reach to your audience in a scalable way, it actually impacts your business. Facebook Ads play a great role. The image you choose is one of the most important elements of your ad and when getting that wrong, you end up throwing money right into the trash.

In this post, we offer our best tips for creating Facebook ad images, and even examples to inspire your next ad. Go ahead to see the sample!

11) 6 Tips on Running Successful Social Media Campaigns

Social media campaigns last for a certain time period. And, so the way we strategize running a campaign and social media marketing, differs from each other. It can be broken down into three stages: the before, the during and after. Take a look at these 6 tips that have been identified as the main elements of all three stages above.

Use the ideas to encourage your community to like, share, respond, and take action.

Whether you’re in pursuit of new customers or attempting to win back old customers, you’re almost always operating in aggressive space. This means you can’t depend on the same repetitive strategies; get through the clamor and reverberate with your objective market. So, a genuine post for refreshing your Social Media strategies!

 

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 11 Social Media Posts You Would Never Want To Miss

 

6 Fool-Proof Ways to Scale Your Social Media Exposure

The key to any successful social media strategy is how you interact with your leads on social media.

Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, useful content helps bring in quality leads.

Done right, social media strategy will have a huge, positive effect on your conversions and sales. Let’s look at how scaling your social media helps achieve this.

#1 Complete and useful Company Bio

Your company’s bio must be comprehensive and informative. Mainly, all of the basic information, location information and hours of operation should be listed in a social media company bio.

Try to have the information about who the company is and what it does as short as possible while providing the most facts possible. Consider using a brand slogan or motto or story to drive a major point across instead of long paragraphs of information.

#2 Build Trust with Followers

As a business becomes a reliable entity in an industry, users count on the information shared by that brand to be the truth.

In times of disaster, major tragedies or serious events, social media is the easiest and fastest way to get information to users.

The promptness of social media posts reaching the masses lets friends and family members to check on those in an affected area. It also helps those directly affected to know where necessary resources can be located.

#3 Partner with Influencers

The important way to scale is to have your company partner with influencerson social media. An influencer is a person on social media that constantly creates content for their usually large and very engaged audience on a regular basis.

By partnering with influencers, you’ll be able to gain better visibility for your services, a strong relationship with a recognized voice in your industry, exposure to a significant audience, an increased following, and applicable traffic driven to your web assets.

See how Hallmark partnered with top fashion blogger and Instagrammer, Blair Eadie of Atlantic-Pacific on a longer-term sponsored collaboration.

Many brands are now deciding to engage audiences more efficiently with longer-term partnerships where the influencer becomes a strategic and central part of the main marketing campaign.

#4 Digital Takeovers

The main digital takeover of social media has started major live video related trends.

The creation of platforms like Instagram, Periscope, Snapchat and Facebook continuous live video streaming allows brands to share live stories, live coverage and relevant information directly with its audience.

In today’s technically advanced world, being this useful does appear to be essential.

#5 Lower Costs for Marketing

If you are promoting on a business social media page, it costs nothing but an employee’s time. A business can go for paid social media advertisement campaigns and sponsored posts as well.

These campaigns are seen by more audiences of a social media platform than just those that are directly linked to the brand. The lower cost of marketing may make it possible for a brand to offer more advertising.

Brands will have a larger audience for promotions and special offers. The amount of revenue a company gets from brands promotions alone can help expand a business’s audience.

The larger audience likely combined with more purchases being completed from promotional materials far surpasses any cost of marketing via social media.

#6 Scaling Coverage with Expansion

Social media can be used to constantly engage with an existing audience. At the same time, it can grow an audience to expand business processes.

Users may demand that brands be present on multiple social media channels as some only pay attention to one or two social media networks often.

It doesn’t displease to share something a little humor and off topic sometimes. It shows the audience that the brand knows how to have fun and that life can’t be serious all of the time. A little humor once-in-a-while is a good thing, just be sure to use it attractively.

Conclusion

It is important to be present on social media. Things posted on social media go viral speedily.

It can make a huge and positive effect on your business driving your salesnumbers up, creating a trending topic, and building a resilient and more reliable audience.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Fool-Proof Ways to Scale Your Social Media Exposure

11 Impressive Facebook Messenger Stats You Need To Break Out

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  1. Facebook Messenger users: 2 billion people
  2. Percentage of the world’s population that use Facebook Messenger monthly: 11%
  3. Number of photos sent through Facebook Messenger per month: 17 million
  4. Number of chatbots on Facebook Messenger: 30,000 bots
  5. Number of people that use Facebook Messenger’s audio and video calling features each month: 400 million users
  6. Average number of messages sent monthly between users and businesses on Facebook Messenger: 2 billion messages
  7. Number of businesses on Facebook Messenger: 60 million
  8. Percentage of global VoIP calls that take place on Facebook Messenger: 10%
  9. Average number of GIFs sent on Facebook Messenger daily: 22 million
  10. Average number of GIFs sent per second on Facebook Messenger: 254 GIFs per second
  11. >89% of users access Facebook on their mobile devices and they check Facebook 14 times a day.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 11 Impressive Facebook Messenger Stats You Need To Break Out