7 Clever Ways To Promote Your App On Social Media

The process of designing an amazing app can be challenging and most of the developers often think that just getting the app accepted in App Store is end of the story. But the real battle starts after that. There are plenty of mobile apps struggling for success and to get ahead of those you need to think beyond the line.

Now you must have started thinking what are those out of the box ways to market your app successfully?

Though there are plenty of them, but social media is more successful in making your apps popular and improve download rates.

And, here are 7 ways to promote your app on social media, which will bring you the most active users and attention.

Let’s dive right in…

1# Announce nearest launching of App :

Even when your app is at the processing level you should start promoting its nearest launching through several social networks like Facebook, LinkedIn, and Twitter etc.

You need to mention its benefits, define how it will be convenient for target customers, then list out its special features, and introduce the team involved into the App creation.

This is one of the best and tested ways to promote your App to win the trust of customers even before its launch.

 2# Reward Your Users with Incentives

If you actually want your app to take off, then reward your users by offering them special discounts and incentives.

Curbside, a local shopping app started ‘$25 off’ discount campaign on Facebook to attract their audience and so, boosted their visibility and download rates.

Thus, to gain more and more visibility you can definitely use this rewarding trick to motivate your users.

3# Leverage holiday season benefits

Nowadays several brands are seeing holiday season as an ideal time for their App advertisement. They want to become the part of festive spirit by launching social campaignsregarding their upcoming events and offers.

Myntra an online Shopping app gave a 30-80% discount to their users on the occasion of Diwali. Such festive offers are helpful in generating huge revenue without making you seem anxious.

4# Run a contest

While launching a business app it becomes essential for a brand to take care of their existing customers. It’s not their job but responsibility to keep their regulars engaged and happy.

Numerous organizations are using creative ways to entertain their existing customer base and introduce contests and incentives to install their new app.

ING Vysya introduced a Facebook selfie contest which includes installing and trying their app. And, the contest was advertised using Facebook.

So, new mobile application launchers can absolutely try similar techniques to fascinate their current users.

 5# Motivate users to share your app content:

Share your App content on different social platforms like Facebook, twitter, LinkedIn etc. and encourage users to share the content with others.

Make sure your content should be unique and informative. Share user generated contentinstead of promotional. Try to simplify doubts and issues.

Highpoint your significant features in the content and how it can benefit user.

Also, chat with individuals and tell them the purpose behind developing the app and how it’s going to solve the problem.

6# Keep your customer updated:

Keeping your customer updated means staying ahead with your competitors.

With hundreds of apps launching everyday it becomes really necessary to remind your app users that you are improving and updating with time.

Brands like ‘Sygic’ are doing great job by informing their users for new updates and features through social platforms.

Let your fans and users know about your achievements. You can also seek reviews and suggestions to keep your audience involved and work on those recommendations and come up with regular updates.

7# Images Are Worth A Thousand Words

Using images is a great way to make your post related to app. A picture expresses a great amount of descriptive text.

You can post general “Download the App” like posts on social media with screenshots to catch user attention.

Moreover, you can publish post about app feature or a tip for using it every day add a relevant image to go with that post

 Conclusion:

Social media is 100% one of most effective tools in App promotion. And, definitely marketing your app through it will allow you to target your customers.

So, try to use these out of the box ways that will help you in getting bigger download numbers and higher visibility.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 7 Clever Ways To Promote Your App On Social Media

 

[INFOGRAPHIC]- Facebook Ads vs. Twitter Ads

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When it comes to social media marketing, there are a lot of options available to you. If you’re trying to define whether Facebook Ads or Twitter Ads is the best social media advertising platform for your business, there are a number of factors to consider first.

Because what works on one social media platform doesn’t necessarily work on another. Why? As their audiences are different.

In this Infographic, Facebook Ads vs. Twitter Ads will help you make a more up-to-date decision about where to spend your money.

Facebook-vs-Twitter-ads

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital  marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: [INFOGRAPHIC]- Facebook Ads vs. Twitter Ads

6 Elements to Double the Delight of a YouTube Video

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There isn’t any doubt in YouTube turning into a marketer’s paradise.

YouTube has more than 1 billion monthly users; 6 out of 10 people preferring online video platforms to live TV makes it one of the best marketing or advertising destinations; on an average session, users spend about 40 minutes on YouTube daily; these reasons alongside others declare why YouTube is great for marketing.

So, in an offer to help, let’s take a look at the elements making your YouTube video successful.

1) Branded Intro Footage

When you include branded info footage in your video, it encourages your viewers to immediately recognize your work and so, you here save them against your competition.

This type of branding helps your viewers remember the video and the strategy prove helpful when they have to refer someone to it.

How to add it?

  • Create short branding video (less than 3 seconds) and upload it to your YouTube channel.
  • Sign-in to your YouTube account.
  • Click on the small avatar located top-right > Creator Studio.
  • Go to the Channel section > Branding.
  • Click on the Add a branding video button.
  • Select your branding video > Click on Save.

2) A great intro

Studies say that 20% of viewers leave after the initial 10 seconds of a brand’s YouTube video and so, you cannot skip over the importance of intro.

The progression comes alongside including branded intro footage; clarify evidently to your viewers what they are going to see, and how that is of profit to them.

3) Background Music

 Now and again, YouTube videos become boring and you need something to keep your viewers interested. Background music not only grabs the attention of viewers but also sets their moods for viewing session, connecting emotionally.

However, be alert that the music summons the desired emotions and you are legally allowed to use it in your video.

4) Being Audible

So, a great intro and nice background music will prove to be effective only when the video can be clearly heard.

When your video is only a pictorial illustration, go for loud background music and when it is an oral presentation; get heard above the background music included.

5) Make it short

With YouTube enabling users to look for videos based on duration, among different filters, we obviously can’t ignore the importance of video length. And, after studying several examples; it has been found that a short YouTube video is always a winning approach.

6) A cleverly placed CTA

YouTube viewers are short on time. There is too much content to view and they have to be specific. Subsequently, you need to e creative about how you take in your CTA because your audience will begin to disappear over the length of the video.

So, use these tips and improve your YouTube video performance more.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 6 Elements to Double the Delight of a YouTube Video

[INFOGRAPHIC]- The Pros & Cons of Social Media

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The growing ubiquity of the Internet and social media has given rise to new ways of information sharing and communication. The effect can be positive as well as negative.

To achieve the best results with your campaigns, you need to target the channels most suitable to your audience, your industry, and your goals.

This Infographic details the pros and cons of social media marketing channels for a better understanding of how to build a relationship with your audience on social media.

social-media-stats

About DSIM: 

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- The Pros & Cons of Social Media

[INFOGRAPHIC]- B2B vs. B2C Social Strategy

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Social advertising allows you to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to B2C or B2B, social platforms can return strong ROI when you have the right strategy.

Let’s take a look at this Infographic why social media strategies differ between B2B and B2C brands to connect with your social audience.

 

b2b-vs-b2c-social-dsim

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: [INFOGRAPHIC]- B2B vs. B2C Social Strategy

[INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

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Twitter is a powerful marketing tool for most businesses. This social network can be used to reach out to your customer base and build brand equity.

It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more.

In this Infographic, you’ll learn how you can leverage the popular social media network to drive more traffic to your business or website.

twitter-for-bussiness-dsim

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  [INFOGRAPHIC]- Twitter Marketing for Businesses: Tips & Tricks

5 Tips To Primarily Improve Your Social Media Design

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There is a lot of content published in a matter of moments on several social media platforms.

And, it’s nothing unexpected that capturing your target audience’s attention could be so difficult. This informational marketplace is actually crowded and to survive euphorically, you have to emerge.

And, visual content is one such surefire approach to reach out and seize people’s attention.

Victorious brands are regularly successful because they comprehend the significance of visual to their social media design and so, we’ll discuss about noticeable imagery that plays an essential role in improving your reach to your target audience.

Here are 5 awesome social media design hacks to help improve your post’s engagement drastically:

1) Picking up a distinctive color combination

“90% of snap judgments made about products are based on color alone.”

Color is a significant part of brand identification and plays an integral role in setting the visual tone of the content. It works to set the mood, form an atmosphere, express emotions and also stir up powerful individual experiences.

Trust the fact; the better the color combination is and the more emotions it expresses, the better the chances of social media images creating a perpetual impression on their audience.

Every color drives a different emotion and so, you should use it in view of that.

Simple Takeaways:

  • Color: Used to convey emotion
  • Supports a certain personality
  • Sets the mood & atmosphere

2) Showing off key information

Do you have some data, information or figures you need to post about? Or, possibly you have an energizing deal or event happening now? Use all-around planned visuals to catch your audience’s attention.

Essentially posting data and not outwardly advancing it won’t go anyplace.

There are a lot of ways, you can go for.

Well, there are a lot of ways we can go about this. Get the high ground on your typographical hierarchy and form imagery that supplements what it is you’re talking about.

You need to get however much consideration and clicks as could be expected. And you can do this with an image that highlights the right snippets of information, and reflects your message insightfully.

3) Keeping it simple

“Keep it simple” is a pretty widespread piece of design advice across the board. So, if you really wish to create some truly engaging content; make it quick & easy to consume. It proves effective in consumers’ engagement.

Majority of individuals prefer to receive information in a short and sweet manner without any sorts of complexities involved.

Check out the example below as Nike presenting simple images with least type to form supercharged pieces of motivation.

The best thing is that simple design makes content way quicker for you to create, and by breaking down information into separate posts, gives you plenty of content to post.

4) Conquering your typographical style

You want to bring your social media image to life, selecting the perfect font can work seamlessly. It also causes a big impact in terms of how the design is perceived by individuals and, eventually, the message your brand sends across.

Though, when selecting which font or fonts to use in your design, consider the readability aspect.

Listed below are a few pro-tips for using fonts:

  • Limit to 3 typefaces
  • Traditionally, serif fonts are best for print and sans-serif for web
  • Use Kerning for impressive titles

And for those that are curious about other typography terminology, this nifty infographic will help!

In case you want to have other details, see the infographic below:

5) Including strong calls to action

Talking of an effective call-to-action, it needs to entice your audience to make a move to purchase/consume your product.

However, a good call to action isn’t just about the words used; most importantly you are supposed to complement that call with an appropriate and effective visual.

A call to action should be engaging. It should make you think about yourself, the brand and the product; you can achieve this through visuals and written copy. Find an emotional angle and use it to call your audience to action.

This example from 1-800-Flowers has a simple image; some handwritten types giving this call to action a personal touch. A super-engaging and effective image that can appeal to just about everybody!

It should be realistic too and, a good call to action should be unique. Make it unique, maybe a little funny, thought-provoking and creative.

Want some Social Media inspiration? Check out some of DSIM’s favorite posts.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source:  5 Tips To Primarily Improve Your Social Media Design