6 Good-enough Metrics to Audit Your YouTube Channel

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To know whether you are reaching your goals on YouTube or not; you need to analyze the efficacy of your marketing.

Talking of YouTube Marketing success, we have discussed here 6 important metrics. So, find them here and review the performance of your YouTube channel.

1) Find the subscribers-to-views ratio

Creating content that connects with the audiences is the utmost priority and when you have info about your subscribers-to-views ratio, it helps you determine how well your content meets that goal.

You can find this info with the help of your dashboard. Go into it and ensure that it has been set for the last 28 days. Next, to calculate the subscribers-to-views ratio, you have to compare the number of views against the number of subscribers. This ratio gives an idea of the active subscriber base.

2) Find the views-to-engagement ratio

YouTube success is all about what interests people and finding upon what topics, styles, and delivery generate engagement, you can use this information to get more engagement and perform better.

To find out views-to-engagement ratio, select Overview under the Analytics tab. Add up the stats for likes, dislikes, shares, and comments and then, calculate the ratio of engagements to views. You can also calculate this percentage for individual videos to see which one is individually prompting the most engagement.

3) Measure Organic Views

Organic views are video views that weren’t generated via paid advertising and for brands running pre-roll ads or other advertising to promote their videos, it’s important to calculate this metric.

You have to select Traffic Sources under Analytics in your creator studio. Next, you need to select the Traffic Source checkbox and then, clear the YouTube Advertising checkbox. The left over info is your organic view count.

4) Track Watch time

Watch time is among the most important metrics for your YouTube videos.

To find this metric, go to Analytics; Watch Time Reports; Watch Time.

You’ll then see a graph that shows the general trend in watch time. If your watch time is lowering down, you might change your content strategy to get people to stick around to the end of your videos or can experiment with longer videos.

5) Find Your Suggested Video Recommendations

Getting your videos suggested next to videos with large view counts proves to be a successful YouTube marketing strategy.

You need to keep track of how often your videos appear as suggested videos. To know this go to Analytics; Traffic Sources; Suggested Videos in your YouTube Creator studio.

6) Find Audience Retention

The percentage of the videos that your audience watches before they click away is known as audience retention.

To find it, go to Analytics; Watch Time Reports; Audience Retention. You can also see the audience retention for individual videos including the percentage watched for each video on the far right.

By assessing videos that attain the highest audience retention, you can gauge which topics and styles perform best and repeat those in the future.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Bangalore, Hyderabad, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/23/6-good-enough-metrics-audit-youtube-channel/

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13 Online Reviews Stats You Need to Know for 2018

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  1. 90% of consumers read online reviews before visiting a business.
  2. Online reviews have been shown to impact 67.7% of purchasing decisions.
  3. 84% of people trust online reviews as much as a personal recommendation.
  4. 74% of consumers say that positive reviews make them trust a local business more.
  5. Customers spend 31% more with a business that has “excellent” reviews.
  6. Every one-star increase in a Yelp rating means a 5 to 9% increases in revenue.
  7. 40% of buyers form an opinion of a business after reading just 1-3 reviews.
  8. Star rating is the number one factor used by consumers to judge a business.
  9. 91% of online adults use search engines to find information on the web.
  10. 52% of buyers say they trust a product more if they have a few negative reviews of their product.
  11. Reviews can have an impact of up to 10% on a business’s search rankings.
  12. 89% of users will make a purchase within one week of reading reviews.
  13. 72% of buyers will take action only after reading a positive review.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/22/13-online-reviews-stats-you-need-to-know-for-2018/

[Infographic]- 11 Ways To Rapidly Improve Your Marketing Performance

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If you’re building your 2018 marketing strategy and defining your growth goals and ROI expectations, here are the key takeaways from the infographic below from DSIM which walks us through the different ways you can improve your marketing performance today.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/19/infographic-11-ways-rapidly-improve-marketing-performance/

6 Lesser-known Ways To Make Your Facebook Ads Better

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There are a number of ways to get your Facebook ads work and to let them bring you new fans, customers, and subscribers.

And, in this article we have discussed 6 lesser-known ways and marketers struggling to take their Facebook ads up can use these. Let’s take a look:

1) Testing Carousel ads

Carousel ads add a refreshing sense of color and layout to your ads and work as a major push for Facebook ads.

The carousel ads allow brands show multiple images and ultimately a link to some action and studies say that these are 10 times better at getting people to click through compared to static sponsored posts on Facebook.

2) Improving the clarity of offer

To get serious success with Facebook ads, it’s important to clarify your offer in the ad copy.

Your prospect must get to know what exactly your ad is going to offer. You can’t be too clear, yet you can always find ways to improve the clarity of your ad offer.

3) Testing different images

Everything can be tested and even the smaller element can drastically improve your marketing performance. And, the same lays with Facebook ads images.

By testing different variants of ads, you can improve the results of your ads. You can start creating ads that will bring you new visitors and customers. You can start by testing on the images you use. A good test can result in huge ROI improvements that can easily be in the 10x range.

Above is an example, where you can see two different Facebook Ads images being tested. Don’t be afraid to test with a huge variety of images to see which ones perform the best.

4) Changing the placement

By default, Facebook places your ads on all three areas: desktop news feed, desktop right column, and mobile. And for gaining results, you should run ads choosing the placement given by Facebook.

Here, you need to do some analysis and find out where your ads are performing the best.

5) Using “you-based” phrasing

Your ad copy must appeal directly to the reader and to do this, use the word “you” and write directly to the customer. This is a great way to show the benefits directly. Put you-based phrasing into use whenever possible and this will make a huge difference in how well your ad performs.

6) Targeting intersecting interests

When you market through Facebook ads, you get the huge advantage of being able to target users with intersecting interests.

You can create custom audiences with multiple overlapping interests and reach out to those interests specifically. Understand the complementary interests your audience has and target those demographics directly.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/18/6-lesser-known-ways-make-facebook-ads-better/

25 Game-changing Google Mobile Ad Stats For You

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  1. About ¾ of the world’s population now uses a mobile phone.
  2. More than 90% of the world’s Internet users go online via a mobile device.
  3. Users spend on average 69% of their media time on smartphones.
  4. Mobile’s share of web traffic is up 30% year-on-year.
  5. 42% of all mobile brand experiences involve search.
  6. 50% of B2B search queries today are made on smartphones.
  7. 35% of people who searched on their phone spent more than they expected in the store.
  8. 35% of online purchases happen on mobile.
  9. Mobile ad spends for 2017 is estimated at $143 billion worldwide.
  10. 70% of people report disliking mobile ads.
  11. Google holds a 95% share in mobile paid search ad clicks.
  12. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
  13. 80% of social media time is spent on a mobile device.
  14. Local searches are growing 50% faster than mobile searches overall.
  15. 68% of companies have integrated mobile marketing into their overall marketing strategy.
  16. 71% of marketers believe mobile marketing is core to their business.
  17. Mobile email opens have grown by 180% in the last three years.
  18. 91% of mobile users say that access to content is very important.
  19. 40% of mobile searches have local intent.
  20. Avg. pageload speed on mobile sites is 22 seconds.
  21. 69% of digital media time is spent on mobile.
  22. Mobile makes up 21% of online spending.
  23. $0.55 of every $1 spent on mobile advertising is wasted.
  24. Mobile ad blocking has increased 90% year-over-year.
  25. 92% of consumers share mobile videos with others.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/15/25-game-changing-google-mobile-ad-stats/

[Infographic]- Instagram Stories vs. Snapchat Stories

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Many people still know Instagram Stories as a mimic version of Snapchat Stories and the functionalities are pretty similar. Snapchat probably has the edge with the number of extra features.

Both Snapchat and Instagram Stories revolve around disappearing content i.e., videos, photos, or short-form content that disappears after a given period of time.

Have a look at this infographic from DSIM for more information on the platforms as well as an analysis of the refined differences between the two.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/12/infographic-instagram-stories-vs-snapchat-stories/

5 Mistakes Newbie Bloggers Need To Fix ASAP

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Blogging acts as the finest approach to drive website visitors and convert traffic into sales and leads. Yet, bloggers not having plans to grow their blog or to create content or to gain more leads find it difficult sometimes.

Here, we’ll talk about 5 beginning blogging mistakes and how to fix them. We should know how to have an easier blogging life:

1) Not Publishing Content Consistently

When running a blog, it is required to post regularly. When publishing content consistently, you keep your readers coming back for more.

You can plan your content chart for an entire month. Begin with creating an outline; all together, plan for the content that you want to share on Facebook, Twitter, and Instagram.

It’s important to maintain posting frequency; otherwise, your target audience will be lost. Make sure that you are ahead of your content schedule as it keeps you safe when something unexpected appears or you are busy with other things.

2) Unwarranted emails with no valuable information

It’s a common and one of the biggest mistakes on the part of newbie bloggers when they forgot to collect e-mail addresses of their readers from the very beginning.

Email addresses keep you in touch with your readers and also, alert them to your new posts on blog.

It’s vital to consider that while holding an email list, not to besiege them. Unnecessary messages are another regular blogging mistake that newer bloggers make.

Tools like MailChimpCovertKit, etc. can be used for getting free mailing lists.

3) Using Images with no permission

Using images that you have no consent to use is a mistake. Additionally, deal with the dimensions of the photographs. When using very large images for your posts, your website will take too long to load.

To fix this problem, you can use photo editing software programs like Canva, PicMonkey, and iPhoto which are available online. You can resize images by importing them to the above-mentioned software and resize it to make it equal to the width of your required blog post column.

4) Not Engaging with your readers

Interacting with your readers is an incredible approach to build a relationship with them as it helps developing crusaders for you.

At the point when not interacting with your readers, it proves to be terrible in blogging. You should set aside opportunity to respond to your readers’ comments. Make sure replying to each and every comment made on your blog and on your social media channels.

Improving communication lets you increase daily visitors coming to your blog.

5) Lack of promotion of every single blog post

It’s another mistake when you lack in informing your readers and others about your post. Though, you content is of finest quality, but when not being promoted; nobody will get to know about it. Though, content is the key to your blog, you also have to let your readers know through promotion.

What to do?

  • Email your subscribers: In the event that you have a decent post, make a point to email your mailing posting when you distribute it.
  • Cross promotion: You may ask authors of blogs to promote your blog. This will help you to gain more readers.
  • Social media: Make sure to be present on one or two social media channels and promote your blogs on each of them.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: http://dsim.in/blog/2017/12/08/5-mistakes-newbie-bloggers-need-fix-asap/