9 Stats Amplifying Search Engine Marketing in 2018

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  1. 83% of search query paths begin with an unbranded term.
  2. 60% of all organic clicks go to the top 3 search results.
  3. 70% of the links search users clicks on are organic.
  4. 93% of online experiences begin with a search engine.
  5. Search is the No. 1 driver of traffic to content sites, beating social media by more than 300%.
  6. Social ads accounted for three-quarters of clicks and 71% of spend.
  7. Click-throughs on search ads were more than 3X times higher than social and display.
  8. Total spend on mobile app install ads increased 155% year-over-year (YOY).
  9. Investment in mobile app ads drives 196% increase in installs.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 9 Stats Amplifying Search Engine Marketing in 2018

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[Infographic]- Google AdWords Express

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Every business needs online advertising in order to reach their potential customers these days.

Google added a service called “AdWords Express.” This is an easy version of AdWords that automatically manages your campaigns, abolishing the need for ongoing care. The key benefit Google advertises for the Express service is it saves you time.

Here in this infographic, you can learn about this platform and its pros & cons.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- Google AdWords Express

5 Winning Social Media Strategies for Your B2B Company

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Searching for ideas on how you can use Social Media for your B2B Company?

Social Media has turned into an ever-growing platform for B2B businesses to promote their products and reach out to potential consumers.

An ever-increasing number of individuals are using some sort of social media every day which is the reason it is important to build up a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat.

Here in this post, we have discussed 5 Social Media Strategies that B2B companies can leverage for winning results on Social Media.

1) Try Twitter for Social Listening and Promotion

Twitter proves to be a useful tool for lead generation, brand development, customer service, and social listening.

Consider social listening to personalize whatever you have to offer to your audience. You can offer a percentage off on services or a digital product; give free consultation, workshop, and eBook (related to your niche) and further, after starting a relationship with them, then can follow-up with an email marketing campaign.

2) Use Facebook Targeted Ads

When you use targeted ads on Social Media, it helps you get more eyes on your posts by your target audience. The right ad causes revenue growth and so, is powerful.

Try to run simple ads offering discount or freebies, or a comment-to-messenger Facebook ad and follow-up them via Facebook messenger.

Consider focusing on a unique aspect as there remain many offering discounts amid promotions; this will keep you on top of things.

3) Promote offers on LinkedIn

Studies say that, 80% of B2B leads come from LinkedIn and it’s been found that the platform is 277% more effective for lead generation than Facebook or Twitter.

LinkedIn works exceptionally to find qualified leads and so, you should consider options around. You can send an offer via direct message, publish an article with a call to action, or publish status updates including the link.

4) Create a YouTube Campaign

Considering the growth in number of online videos viewers, it’s been predicted that video will account for 79% of global internet traffic in 2020.

Use videos on Social Media channels including YouTube and draw effective results. Consider creating a YouTube campaign that people want to share. Make it quick and engaging, and not overly-promotional, leading to more & more people sharing it further.

5) Use Instagram Stories

It’s great to engage in real-time with your prospects and B2B companies can leverage Instagram by using the Stories function creating interactive and engaging stories.

Stories catch attention as they are short and instant. There is no limit to the sort of content you can deliver and so, you can leverage Instagram’s power to make some extra sales and promote awareness for your brand.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 5 Winning Social Media Strategies for Your B2B Company

12 Powerful Stats of Customer Engagement

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  1. Engagement is driven by price (81%), quality (80%) and convenience (55%), loyalty is about likeability (86%) and trust (83%).
  2. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention.
  3. 52% of companies say Facebook is the most effective social channel for customer engagement, service and support.
  4. Answering a social media complaint increases customer advocacy by as much as 25%.
  5. 52% of customers are less likely to engage with a company because of bad mobile experience.
  6. Customer service interactions over Twitter have increased 250% in the last two years.
  7. By 2020, customer experience will overtake price and product as the key brand differentiator.
  8. Customer retention is 14% higher among companies applying big data and analytics to deal velocity.
  9. 74% of consumers have spent more due to good customer service.
  10. 72% of businesses say that improving the customer experience is their top priority.
  11. A quarter of Millennials are fully engaged customers, and their engagement is highly dependent on technology.
  12. More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 12 Powerful Stats of Customer Engagement

[Infographic]- 10 Do’s and Don’ts for Sitelink Extensions

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Google AdWords is the most efficient and effective way to drive highly targeted traffic to your websites/landing pages.

And, Sitelinks are the king of all AdWords ad extensions. They are most useful extensions. It will show in a variety of ways depending on device, position, and other factors.

In this Infographic, you’ll understand the do’s & don’ts of sitelink extensions.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- 10 Do’s and Don’ts for Sitelink Extensions

12 Visual Storytelling Stats You Can’t Afford to ignore

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  1. 70% of content marketers plan to increase use of original visual assets.
  2. 83% of human learning is visual.
  3. One video is worth 1.8 million words.
  4. 45% of all internet traffic is video.
  5. 25% of all businesses use video as a marketing tool.
  6. Text stories containing images receive 94% more views.
  7. 3/4 of executives watch work-related videos online.
  8. 75% of viewers visit a company’s website after viewing a branded video.
  9. 40% of people will respond better to visual information than plain text.
  10. 44% of users are more likely to engage with brands if they post pictures.
  11. Video also boosts conversions by 30% when used to answer customer questions.
  12. 80% of website visitors will watch a video, compared to only 20% who will read full text.

 

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 12 Visual Storytelling Stats You Can’t Afford to ignore

Digital Marketing Tool of the Week: Animoto

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Animoto: “Visual Design”

Whether you are trying to make your first slideshow or first video, Animoto is a great tool to use. It’s really fantastic to use and can make anybody a video creator.

Know the details

Animoto is the ideal tool helping you create videos that perform well on Facebook and other social platforms. It elevates your images and makes them much more professional and amazing. There are millions of businesses, photographers, and families using the power of videos and you can do it too.

What Animoto offers? 

  • Marketing Videos for Business- Get your business noticed and connect with customers with square (1:1) or landscape (16:9) videos.
  • Slideshow Videos for Photography– Showcase your work and create an unforgettable client experience.
  • Slideshow Videos for Family– Put your life in motion, from weddings to anniversaries, birthdays, travel, and more.

How it works?

  • Set the tone- Choose a style & song
  • Customize it- Add photos, video clips & text
  • Finalize it- Produce & share

Pricing

Free Trial/Paid

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: Digital Marketing Tool of the Week: Animoto