[Infographic]- Google Analytics Standard vs. Google Analytics 360

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Google provides two versions of Google Analytics. The standard version free, and the premium version (360) is the paid version of Google Analytics with a tier-based pricing.

The main differences between the standard and 360 of Google Analytics deal with the volume of and sources of data.

DSIM has come up with this infographic and the differences between Google Analytics Standard and Google Analytics 360 to help you between the two platforms and choose what’s best for you.

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- Google Analytics Standard vs. Google Analytics 360

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13 Bing Ad Stats Every Business Should Track

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About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: 13 Bing Ad Stats Every Business Should Track

[Infographic]- 20 Reasons Your Emails Have Low Open Rate

You create content and sent out an email daily, but your open rates are failing week by week.

Many online businesses don’t understand how email marketing works and even they don’t know what they really can achieve with email marketing.

In this infographic, you’ll know the reasons why your emails have low open rate.

About DSIM:

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- 20 Reasons Your Emails Have Low Open Rate

“DSIM’s training is the finest in the industry.”-Avinash Kumar

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Meet Avinash Kumar, DSIM’s Ex-trainee and a Digital Marketing Executive at ‘Share Samadhan’.

Read on the complete interview to read DSIM reviews and know how DSIM helped him to shape his career as a marketer.

Q1. Hi Avinash, we would request you to share your education and career details?

Ans. I pursued B.Com and then after, digital marketing at DSIM. Before joining DSIM, I was working as a Digital Marketing Executive at ‘BUSY Accounting Software Company’.
At present, I am working as a Digital Marketing Executive at ‘Share Samadhan’.

Q2. What drove you towards digital marketing?

Ans. My interest and prospects open!

Q3. Why DSIM to learn digital marketing?

Ans. Initially, it was because of DSIM’s reputation as an institute. Moving through, I found that DSIM has industry experts as trainers and most complete curriculum. So, decided to join it.

Q4. Did you find DSIM’s Placement department helpful?

Ans. Yes, absolutely! DSIM’s placement team helped me get placed in a reputed company.

Q5. How was your training experience at DSIM?

Ans. Incredible! DSIM’s Training quality is the finest in the industry. It has most resourceful arrangements you can ask for.

Q6. How would you rate DSIM’s training program on scale of 1-10?

Ans. 7.5/10

Q7. What would be your message to aspirants around?

Ans. Go for digital marketing! DSIM’s Digital marketing course is worth it; you are nurtured in a way tempting best of the possibilities and employers.

Q8. DSIM for you in one simple sentence…

Ans. “DSIM helps you achieve your marketing dreams.”
It was great talking to you Avinash! We wish you best for your future undertakings.

Don’t’ Miss These 15 Search Engine Stats & Facts of 2017

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  1. The number of searches per day is approx. 6 billion worldwide.
  2. Google leads the number of searches per month with more than 100 billion.
  3. The average number of Google searches per second is 2.3 million.
  4. The number of searches performed each year = At least 2 trillion but less than a quadrillion.
  5. Mobile is the first medium of choice for search.
  6. Search engine traffic is huge for online shopping sites i.e. 10x.
  7. Google dominates the mobile search market share with 53%.
  8. Phones and tablets produced 53% of all paid search clicks for businesses.
  9. The spending on Google Shopping Ads grew to 43%.
  10. The clickthrough rate on ads has increased after removing the right-hand-side ads.
  11. The local mobile searches are growing at 146% year over year.
  12. TV ad spending in 2017 is reaching $72.01 billion.
  13. Total digital ad spending may hit $77.37 billion in 2018.
  14. 20% of mobile queries are voice searches.
  15. 66% of marketers say that growing their organic presence by improving their SEO.

About DSIM: 

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: Don’t’ Miss These 15 Search Engine Stats & Facts of 2017

[Infographic]- The Do’s and Don’ts of Email Marketing

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Email is the marketing channel generating the highest ROI. It is a recognized method that marketers trust on to drive results continuously.

DSIM has put together the infographic that explained email marketing do’s and don’ts every marketer have to know before they push send to make sure their email campaigns deliver.

About DSIM: 

Delhi School of Internet Marketing’ is a premier Digital Marketing Institute that offers digital marketing course. She has a knack for writing and continues sharing her views on Digital Marketing topics. To know DSIM in detail, you can log on to its website/read DSIM reviews accessible on the web.

Source: [Infographic]- The Do’s and Don’ts of Email Marketing

5 Tactics for your PPC Audience Targeting

As Google offering newest & hottest audience targeting solutions, advertisers now have gotten a great set of tools to manage their campaigns smartly. And, so, to drive better synergies with other online channels!

Here, we have brought here the 5 reliable audience targeting tactics you can use in your paid search marketing and take your campaigns to the next level:

1) Your Previous Users & Customers Segmentation                                         

Remarketing Lists for Search Ads, RLSA has turned into a proven effective strategy as supporting advertisers customize their campaign for individuals who have previously visited their site.

You can likewise exclude users who have already converted and offer recent non-converters improved experiences.

Also, other than customer acquisition, SEM plays an important role in retention and loyalty building and is very important if a customer is hunting down your brand after transaction.

2) Using Other Audience Lists with You

Here, you can use Email Lists, united with Customer Match.

Similarly, you can create audiences for custom campaigns based upon referrers from social media, those reacting to campaigns, etc. While honing the strategy, you can additionally include the segmentation considering date of last interaction with you. This will enable you to tweak experiences of your recent email list subscribers and those who turned a long time ago.

3) Referring to Site Sections to create lists

Analyze your visitors’ past visits and create paid search campaigns in view of it. You would then be able to induce with substantially more prominent accuracy i.e. who is the user buying a specific product/availing the service.

4) Watching out Your In-Market Audiences

In-market audiences offer overlaying campaigns with audiences serving as users; vigorously considering buying a service or product and so, becomes the space to watch. They perform really well for GDN campaigns and beat comparative user’s segments.

5) Approving an Audience-Centric Campaign Structure

A number of marketing channels sketch their efforts in view of audiences for new customers, returning customers by type and frequency of transaction, etc.

When you set up SEM efforts allied with this segmentation strategy, you drive better outcomes; for customer engagement to budgeting & planning.

Audience Management brings a powerful impact and together, aligned with SEM, they become super effective.

About DSIM:

Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers an all-in-one advanced digital marketing course in Hyderabad, Bangalore, Delhi, Pune all over India. making individuals learn how to do marketing online.

Source: 5 Tactics for your PPC Audience Targeting